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Role of Multi-Channel Management - Hospitality Industry

This is a research report on Role of Multi-Channel Management - Hospitality Industry uploaded by Jagruti Shah in category: All Documents »  Marketing »  Channel Management section of our research repository.
858 views, 0 comments, Last Update: Oct 28, 2014.
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Tags: Channel Management , Hospitality Industry , Multi-Channel Management
Description:
The hospitality industry in particular faces complications in the distribution process due to the intangibility of its product. Aside from intangibility, SMEs have to face a variety of other distribution challenges, which will be critically analyzed in this study.



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