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Study on Typology of Strategies - Distribution Channels

This is a research report on Study on Typology of Strategies - Distribution Channels uploaded by Nitya Ramuji in category: All Documents »  Marketing »  Channel Management section of our research repository.
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Tags: Distribution Channels , management paradise , PDF , PGFM , DIM , PGDIM , PGDHRM , PGDFM , PGDOM , PGDMM , PGDFMP , Free , cheap , study material , Typology of Strategies , Champagne makers
Description:
A typology of strategies related to the distribution channels used by Champagne makers is established. Champagne makers' operating profit depends on their distribution network, which affects selling prices. Based on a sample of 20 Champagne makers ("Maisons de Champagne"), economic and financial performance indicators for Champagne makers are analyzed with reference to the type of distribution channel.



 

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