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Measuring the resemblance between pictorial and verbal city image spaces

This is a research report on Measuring the resemblance between pictorial and verbal city image spaces uploaded by Jasmine Pvk in category: All Documents »  Human Resource Management »  Training & Development section of our research repository.
909 views, 0 comments, Last Update: Feb 1, 2016.
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Tags: Tourism , Emotions , Destination image , Circumplex model of affect , Procrustes statistics , Multidimensional scaling , Place identity
Description:
This study focuses on the emotional aspects of destinations and employs two different
scales for capturing the affective component of city destination image. The aim of this paper is not only to
measure the emotions assigned to different European cities, but also to compare these two
instruments/scales by means of Procrustes analysis.



 

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