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Doing good at a nonprofit tourist attraction

This is a research report on Doing good at a nonprofit tourist attraction uploaded by Jasmine Pvk in category: All Documents »  Marketing »  Relationship Marketing section of our research repository.
539 views, 0 comments, Last Update: Feb 1, 2016.
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Tags: Motivations , Relationship Marketing , Participation , membership , Co-creation , Behaviours
Description:
The purpose of this paper is to contribute to the growing field of membership research by
applying a relationship marketing perspective on members in tourism settings. Focus is on exploring
why consumers are members (motivational dimensions) and how motivations are related to member
behaviours (retention, participation and co-creation), and to member demographics (gender, age,
distance between the member’s home and the supported organization).



 

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