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4TH SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS - Services Marketing

This is a research report on 4TH SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS - Services Marketing uploaded by Infoanswersheets Answersheets in category: All Documents »  Education »  College section of our research repository.
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Category: All Documents  »  Education » College

Tags: 1ST SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS , 2ND SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS , 3RD SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS , 4TH SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS.
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1ST SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS

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2ND SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS


Services Marketing
1. You have decided to open a 3-star hotel property in Surat by the name “Comfort Inn”? You wish to pursue a very unique strategy when it comes to Customer Satisfaction by introducing a “Service Guarantee” policy. Design an effective Service Guarantee policy & set the criteria for it too along with enlisting of benefits of incorporating such a policy. (10 Marks)
2. You have been appointed as an external consultant to help a local municipal hospital in Mumbai by the name of “King Edward Memorial Hospital”. This hospital faces a lot of administrative issues. Undertake a Service process redesign exercise. What innovative mechanisms would you bring to the fore to ensure that the municipal hospital undergoes a radical transformation & that patients get prompt service. (10 Marks)

3RD SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
3. You are an Indian Ayurveda products brand by the name of “Ayur” & wish to enter the US market.
a. Which market entry strategy will you choose & explain the reasons behind your choice. Also briefly explain as to how will you expand & in which regions. (5 Marks)
b. Suppose the above stated brand Ayur decides to diversify & expand into the education sector by introducing courses & degrees in Ayurveda in the US. Which market entry strategy should it pursue in order to enter the US market? Explain the reasons behind your choice. In which region do you suggest to set up the Ayur University. (5 Marks)

4TH SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS

For Nmims answersheets contact
[email protected]
+919503094040

1ST SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS




 

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