Indian Movie Marketing

[nipun_jain]

Media, messages and styles used by Indian marketing communicators of Films


Contents

1. Overview of Indian Film Industry and Market 3
2. 4Ps concept applied on the movie industry as a whole 6
3. Overview of the film making business 8
4. Classification of movies from a producer’s or distributor’s point of view 10
5. Classification of movies as products 11
6. Publicity of movies 15
7. How different media is used for publicity of movies? 16
8. Alterative marketing methods 20
9. Music as a promotion tool 24
10. Hollywood marketing strategies in India 26
11. Messages and styles used for promotion of films 28
12. Maslow pyramid and movies 31
13. Bibliography 33

 

[maverick_playboy]

hey that was great work done by you ppl !!! hats off to u guys !!! neways can u help me out wid some case studies !!! as in how a particular movie is been marketed !!!! any hollywood movie would help !!

 

[monzy]

wowwww.........
very useful yaaar.thnxxx a looootttttttttttttttttt

 

[kunalsdump]

amazing thread buddy.. the report is somply too good.. thumbs up

 

[amitspace2001]

Great doc just read it which has good content....good job!

 

[anteshk]

amazing thread buddy.. the report is somply too good.. thumbs up

 

[tush.533]

A great piece of work.Very informative .Thanx :- Tushar Narula

 

[maddy2k9]

Media, messages and styles used by Indian marketing communicators of Films

QUOTE]

WELL WRITTEN..
GOD JOB.. IT WAS OF A GR8 HELP..
DO U HV SOME CASES TOO??

 

[kkgg]

hey i'm interested in seeing this project... how do i get to read it?

 

[roaustin]

hey i m looking for this book thank you so much

 

[david555]

good report... tnxx... u really did a hardwork.. it's worth reading

 

[tskarthik13]

hi am karthik i want to know how i can access that Indian Movie Marketing report.

 

[khanna.vivek1]

NICE WORK.. THANKS A TON. IT HAS BEEN VERY USEFUL... I THINK THIS WILL HELP ME OUT A LOT

 

[jatinbhavs]

Hi , Its very nicely written. I have few inputs reagrding Film Makreting. We can refer the "ghajini" as a film marketing case study. I am already working on the project. Will share the detailed report with you people once I am done with it.

Thanks a lot for this thread.

 

[suresh.bajad]

amazing project buddy , i never had such an insight into the movie market
it has helped me a lot and thanx to management paradise as well who has solved my problems on to this field thanx a lot

 

[Raj Arora]

Hi,
I am interested in reviewing this report. Pls inform me how u go abt it.

 

[dirtyhari666]

thanks man
this will really in all probability go a long way in allowing me to download this attachment..

 

[lmjain81]

I am very much interested in reading this book.

 

[man51980]

It feels great to have forums like these where sharing of knowledge takes place.
The person who is sharing any information for someones help is the best way of growing in life.

Thanks

 

[Jigi3176]

I am sure it helps to all peopel in search of infoclaps