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Business Strategy of Ashok Leyland

This is a research report on Business Strategy of Ashok Leyland uploaded by Anjali Khurana in category: All Documents »  Business »  Industry section of our research repository.
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Category: All Documents  »  Business » Industry

Tags: Business Strategy of Ashok Leyland , automobile industry india , manufacturing industry , project on ashok leyland , ashok leyland project , project on automobile company , list of companies in india , companies in india , automobile manufacturer
Business Strategy of Ashok Leyland

Ashok Leyland is a commercial vehicle manufacturing
company based in Chennai, India. Founded in 1948, the
company is one of India's leading manufacturers of commercial
vehicles, such as trucks and buses, as well as emergency and
military vehicles. Operating six plants, Ashok Leyland also
makes spare parts and engines for industrial and marine
applications. It sells about 60,000 vehicles and about 7,000
engines annually. It is the second largest commercial vehicle
company in India in the medium and heavy commercial vehicle
(M&HCV) segment with a market share of 28% (2007–08). With
passenger transportation options ranging from 19 seaters to 80
seaters, Ashok Leyland is a market leader in the bus
segment.The company claims to carry over 60 million
passengers a day, more people than the entire Indian rail
network. In the trucks segment Ashok Leyland primarily
concentrates on the 16 ton to 25 ton range of trucks. However
Ashok Leyland has presence in the entire truck range starting
from 7.5 tons to 49 tons. The joint venture announced with
Nissan Motors of Japan would improve its presence in the Light
Commercial Vehicle (LCV) segment (<7.5 tons).

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