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Basic Understanding of Marketing and Marketing Management

This is a research report on Basic Understanding of Marketing and Marketing Management uploaded by Rajesh Nimbunkar in category: All Documents »  Marketing »  Marketing Management section of our research repository.
787 views, 0 comments, Last Update: Dec 18, 2015.
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Tags: marketing management , marketing , management paradise , Raw Material Management , PDF , PGFM , DIM , PGDIM , PGDHRM , PGDFM , PGDOM , PGDMM , PGDFMP , Free , cheap , study material , basic functions marketing
Description:
'A business has two, and only two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.' In the future, marketing will play an increasingly important role for companies in order to achieve a sustainable competitive advantage and sustainable business growth.



 

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