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Production Mix strategies
Uploaded by
Gaurav Mishra
, 2 year(s) ago .
Views:
802
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Categories:
Product and Brand Marketing
Tags:
Production
,
Mix
,
strategies
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Description
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Classification of products and strategies for different types of consumer products, New product development process. Product Life Cycle and various strategies. Product Line Decisions, Branding: Concept and Challenges. Packaging and labeling.
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