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The Marksman

This is a research report on The Marksman uploaded by K.J.Somaiya Institute Of Management And Research Mumbai in category: All Documents »  Others section of our research repository.
682 views, 0 comments, Last Update: Oct 10, 2011.
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Category: All Documents  »  Others

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The cover story for the September issue is “EVANGELISM MARKETING”. The article informs us about how brands get personality and personalities become brands, and how people become brand ambassadors just because of their belief and perception about it. It sure is a promising read for those who wish to devour information beyond text books. The secondary story, “Volkswagen - breaking the clutter” will talk about the marketing strategies adopted by Volkswagen in terms of media and advertising after being a late entrant in the premi-um segment of an already competitive Indian car market.
We also have articles covering the Re-branding of Hero Moto Corp ,Faith Marketing and Market-ing of luxury goods. We would also like to congratulate Mr. Akshat Malhotra (SIBM,Pune) for his article of Faith Marketing being the best entry amongst the many articles that we received.
Our regular section of bookworm, tweets and Buzz will surely appeal to all our readers.



 

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