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HP Marketing Communications Manager (HP MCM) - 201

shreyadas's Profile Uploaded by Shreya Das, 7 year(s) ago .
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Categories: Integrated marketing communication
Tags: HP Marketing Communications Manager (HP MCM) - 2010
 
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More than ever before, marketing budgets are being scrutinized and executives are under pressure to maximize return on investment. You need to optimize spending, increase agility and improve results. Too much value is lost to complex, wasteful processes and outdated communication strategies.

With today's processes, it can be a challenge just to keep your marketing communications up to date and on brand—much less available on demand to support a global presence and meet aggressive product launch schedules. It's equally challenging to leverage customer insight and effectively target communications.

HP solutions automate the entire marketing services function—including the creation, management and execution of marketing communications. Automation gives your staff more time to think about your marketing plans and to identify ways to improve the impact of your communications. The rich benefits of marketing communication automation come together in HP Marketing Communications Manager, an integrated solution for automating and managing marketing communications.

The HP solution simplifies and streamlines marketing processes, from design to execution. It gives you greater control over the end-to-end process, while helping you achieve maximum impact from your marketing communications.

This web-based system provides a centralized repository of digital marketing assets, which reduces redundancy and allows for easy management of marketing graphics and templates. A secure, online interface gives your extended team controlled access to the centrally managed system With HP Marketing Communications Manager, printed and electronic communications are dynamically published from digitally held assets and your existing data sources.

As content in the central repositories is changed, every piece and every format in the system changes with it. Templates for building e-mail and printed communications are easily accessed, customized and produced on demand by agents, franchisees, dealers, branches and sales personnel.

HP MCM's intuitive catalog interface makes it fast and easy for thousands of users—from your company and approved partners—to select, customize and order marketing communications from one system.

With HP MCM customization of collateral, e-mail, direct mail and ads is simple. Customization can be achieved via a user-driven process of following step-by- step question screens, or it can be automated based on data, profile or event triggers through integration of business rules with your existing data infrastructure. Order authorization can be manual or automated. Detailed reports specific to orders, log-ins and documents are available. In addition, HP MCM supports multiple languages and currencies as well as a wide range of output services, such as commercial printing, HTML e-mail and local printing from PDF downloads.

Access to current, branded marketing content increases the effectiveness of your sales force and channel program, while the customization capability improves the impact of your communications.

With HP MCM customization of collateral, e-mail, direct mail and ads is simple. Customization can be achieved via a user-driven process of following step-by- step question screens, or it can be automated based on data, profile or event triggers through integration of business rules with your existing data infrastructure. Order authorization can be manual or automated. Detailed reports specific to orders, log-ins and documents are available. In addition, HP MCM supports multiple languages and currencies as well as a wide range of output services, such as commercial printing, HTML e-mail and local printing from PDF downloads.

HP Marketing Communications Manager simplifies system management. Advanced management capabilities are included in various components of the solution. The HP MCM solution provides a highly customizable, web-based service for managing catalog users and their assets, such as photos, logos, signatures and maps. The system administrator determines the profile data to be captured, specifies user groups and establishes user privileges.

HP MCM supports all Windows and Macintosh applications. The HP MCM solution provides tools for creating templates and establishing business rules from your application. Support for your design application enables designers to easily generate on-line templates.
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