Description: What is Customer Relationship Management (CRM)?
Customer Relationship Management (CRM) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. Customer Relationship Management has been in the limelight since the past decade. CRM has emerged in recent times because it is easier and more profitable to retain existing customers than to acquire new ones. It is a business strategy to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. The relationship delivers value to customers, and profits to companies.