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Case Study on CRM in Retail Sector

This is a research report on Case Study on CRM in Retail Sector uploaded by Himali Sharma in category: All Documents »  Retail Management »  CRM in Retail Sector section of our research repository.
3035 views, 0 comments, Last Update: May 17, 2012.
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Tags: software , improve telesales , account , sales management , optimizing information , customer relationships , Customer Relationship Management , methodologies
Description:
What is Customer Relationship Management (CRM)?
Customer Relationship Management (CRM) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. Customer Relationship Management has been in the limelight since the past decade. CRM has emerged in recent times because it is easier and more profitable to retain existing customers than to acquire new ones. It is a business strategy to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. The relationship delivers value to customers, and profits to companies.



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