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Project On ICICI Bank

This is a research report on Project On ICICI Bank uploaded by Himali Sharma in category: All Documents »  Banking and Insurance »  Auto and Home Loans section of our research repository.
19091 views, 1 comments, Last Update: Apr 6, 2012.
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Tags: public sector banks , Scheduled Cooperative , Foreign Banks , Scheduled Banks , ICICI Bank
Description:
Private banking is a concept which is new and fast emerging in the world of banking where changes have become a necessity in order for banks to survive in this competitive environment vis-à-vis not only from the public and private sector banks but also from the foreign banks. The objective of the research is to explore the various products, which a private banker deals into and the systematic process involved to match client requirements with the right kind of product.
Through this research one of the main objectives is to explore the reason why most of the banks are injecting private banking as business profile to their set of service offerings.



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