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Research on Consumer preference and Satisfaction towards telecom service Providers (Air

This is a research report on Research on Consumer preference and Satisfaction towards telecom service Providers (Air uploaded by Shanu Negi in category: All Documents »  Education »  MBA section of our research repository.
2100 views, 0 comments, Last Update: Jun 6, 2014.
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Category: All Documents  »  Education » MBA

Tags: research , MBA , PGDM , Vodafone , Airtel , college , preferenc , educatiion
Description:

The present study is basically a customer survey, conducted with the objective of ascertaining the customer opinion about the satisfaction and brand preference of Vodafone and Airtel service providers. As, today there is a stiff competition prevailing among the service providers. Hence under this scenario, it is important to determine, the factors that have influenced and grabbed customer attention out of which they preferred selecting the brands Vodafone and Airtel, which are two of the leading private sector providers of telecom service, and the reasons of their selection between the two.



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