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Study on Hospitality marketing mix and service marketing principles

This is a research report on Study on Hospitality marketing mix and service marketing principles uploaded by Jagruti Shah in category: All Documents »  Marketing »  Marketing Mix section of our research repository.
859 views, 0 comments, Last Update: Aug 14, 2015.
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Category: All Documents  »  Marketing » Marketing Mix

Tags: Hospitality Marketing Mix , management paradise , PDF , PGFM , DIM , PGDIM , PGDHRM , PGDFM , PGDOM , PGDMM , PGDFMP , Free , cheap , study material , service marketing principles
Description:
The concept of marketing is based on the premise that firms should determine consumer wants and needs before designing products and services. This consumer-orientation results in greater demand for a firm's products and services and higher levels of customer satisfaction after the purchase. Marriott International followed this approach in developing their Courtyard and Residence Inns hotels.



 

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