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PROJECT ON MARKETING STRATEGY OF ASIAN PAINTS

This is a research report on PROJECT ON MARKETING STRATEGY OF ASIAN PAINTS uploaded by Sayed Arif in category: All Documents »  Marketing »  Marketing Management section of our research repository.
19029 views, 0 comments, Last Update: Dec 30, 2013.
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Tags: Marketing Strategy , Competitor Analysis , Positioning , Asian Paints
Description:
PROJECT ON MARKETING STRATEGY OF ASIAN PAINTS
Category analysis
Sales analysis
Share Price analysis
Competitor analysis
Customer analysis
Assumptions of planning
Corporate objective
Divisional objective
Marketing objectives
Programme objectives
Strategy alternatives
Competitor strategy
Positioning strategy
Customer segmentation and Targeting
Core strategy



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