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Fact And Fiction Macintosh Marketing

ronak.rai's Profile Uploaded by Ronak Raichura, 9 year(s) ago .
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Categories: Lecture Videos
Tags: Iintroduction of the Macintosh computer launched a comprehensive and integrated.
 
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Great expectations were being placed on the Macintosh, Yet there was skepticism both in and outside the company. 
There was no hard disk support. The screen was too small and it wasn't in color. There was limited software.
Yet many believed that the Macintosh was indeed The computer for the rest of us. The engineers knew it. The software guys knew it. And most of all Steve Jobs knew it. The challenge for the Mac Marketing Team was simple: They had to establish and hold a beachhead. Or else they and the product would die. The introduction of the Macintosh computer launched a comprehensive and integrated approach to high-tech marketing. Much of what was highly innovative is now standard fare for all product introductions.
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