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Marketing Strategies of Kfc

This is a research report on Marketing Strategies of Kfc uploaded by Ronak Raichura in category: All Documents »  Marketing »  Strategic Marketing section of our research repository.
1307 views, 0 comments, Last Update: Apr 4, 2012.
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Tags: Competitor Analysis , MARKETING STRATERGIES , KFC Corporation , external environments , customer analysis , target market analysis
Description:
KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe ®, ExtraCrispy
TM
, and Colonel’s Crispy Strips® chicken with home style sides andfive new freshly made sandwiches. Every day, nearly eight millioncustomers are served around the world. KFC’s menu everywhere includesOriginal Recipe® chicken—made with the same great taste Colonel HarlandSanders created more than a half-century ago. Customers around the globealso enjoy more than 300 other products—from a Chunky Chicken Pot Piein the United States to a salmon sandwich in Japan.



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