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Positioning Strategies of Malls

This is a research report on Positioning Strategies of Malls uploaded by Ritesh Maratha in category: All Documents »  Marketing »  Strategic Marketing section of our research repository.
2129 views, 0 comments, Last Update: Feb 22, 2016.
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Tags: Positioning Strategies , Strategies of Malls , Positioning Strategies of Malls
Description:
In the last decade, retailing sector in India has seen a vast transformation from traditional
retailing to modern retailing. The traditional retail consists of small retailers like local Kirana
shops, general stores, medical stores, footwear stores, apparel shops, hand-cart hawkers and
footpath vendors.



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