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Study Paper on Mobile Phone Business - Samsung

This is a research report on Study Paper on Mobile Phone Business - Samsung uploaded by Ritesh Maratha in category: All Documents »  Marketing »  Marketing Management section of our research repository.
997 views, 0 comments, Last Update: Jan 13, 2016.
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Tags: Samsung , mobile phone , Mobile Phone Business
Description:
This paper examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market, its globalization strategies, and some of the key challenges it faces today.



 

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