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FEARS OF RETAILERS IN FDI IN INDIA

Ravi Anand | Thursday 8 December 2011 ( 0 Comment)
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FDI IN RETAIL INDUSTRY

 

Following  the debacle  on the governments decisions on opening up FDI in retail industry oppositions and trade unions have opposed the governments decisions on opening up of the sector.

As the opposition says that such a decision would harm the farmers  and the small retailers and  customers is just being politicized by not bringing the right directives .

As being studied in various countries and economy small retailers have always being benefitted by such a opening and competition as in Brazil, China, Philippines  Argentina  and other countries and such retailers will not vanish and scum by the entry of these biggies such as Carrefour and wal mart because ;

We need to consider that the overall  expenditure of a middle class and lower middle class families  on  grocery  and clothing is less than 2500 a month.   So they live in limited means . so the only choice for them is the nearest kiryana store or the retailer near by who could break up the quantity as per the requirement and not like biggies who would force you to buy a minimum of 1 kg or 2kg or 3 kg.

Secondly for a middle class family the credit  offered by the retailer becomes the ease to buy at  the time of difficulties specially between 20th and 30th of the month.

Thirdly competition has always brought in best practices to lower the price storage , and transportation . you can image the entry of the private sector like BIG BAZAAR, RELIANCE FRESH, RELIANCE SELECT, MORE AND TATA, brought drastic changed in your  nearby retailers that they coned themselves into supermarket, with discounts and monthly promotions and ambience . One such example is KALWA Super Market which operates from 2 locations in thane  which has seen and understood the changing market trends and adapted them selves . change is the only constant in these times which comes as a hard lesson . Changes which can be adapted at retailers before the entry of such MNC’S  in the sector is

v  Stop cheating

v  Change your attitude towards the customer in positive way

v  See and observe grievance signal and try to understand and resolve them

v  Work on pricing and specially offer monthly discounts  and daily low prices

v  Economies of large scale buying ( collective  buying  of all nearby retailers from farmers and wholesalers which will reduce buying)

v  Disposition of goods on FIFO and as early as possible to avoiding waistages

v  Maintaining customer data of nearby locality

v  Informing customers of low prices, discounts, promotions and new arrivals

v  Induced consumerism

With these steps retailers can averse their fears and do not politicize and help the economy grow .

 Attached Files: RETILERS.docx  
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