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A Study on Brand Image of ICICI Prudential Life Insurance Ltd MBA Project

This is a research report on A Study on Brand Image of ICICI Prudential Life Insurance Ltd MBA Project uploaded by Rajesh Sekar in category: All Documents »  Finance »  Taxation section of our research repository.
6535 views, 0 comments, Last Update: Feb 19, 2013.
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Category: All Documents  »  Finance » Taxation

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A Study on Brand Image of ICICI Prudential Life Insurance Ltd MBA Project includes the measure of satisfaction levels of the customers. It also aim at the estimation of going back of lost customers. The research of the non-customers of ICICI Prudential was aimed at measuring the inclination of them towards ICICI.



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