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Urban India Buying behavior of toothpaste - Pune city

This is a research report on Urban India Buying behavior of toothpaste - Pune city uploaded by Raj Verma in category: All Documents »  Marketing »  Consumer Behaviour section of our research repository.
1028 views, 0 comments, Last Update: Mar 14, 2015.
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Tags: Buying Behavior , Urban India , toothpaste - Pune city
Description:
Toothpaste industry is a big market in India. Toothpastes form an important item in the monthly grocery shopping of most of the urban households. In earlier times, consumers especially in India relied on using the traditional substances like Neem twigs or Mishri (Tobacco containing teeth cleaning powder) for keeping their teeth clean and healthy. But slowly international brands started replacing the older methods of maintaining oral hygiene.



 

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