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Study on Market Segmentation, Targeting and Positioning
4383 views, 0 comments, Last Update: Oct 23, 2015.
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Tags:
Positioning
, Market segmentation
, TARGETING
, management paradise
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Description:
Usually, marketers are able to cluster similar customers into specific market segments with different, and sometimes unique, demands. For example, the computer software market can be divided into two segments: the domestic market and the foreign market.
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