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Study on Promoting Honesty in Negotiation: An Exercise in Practical Ethics

This is a research report on Study on Promoting Honesty in Negotiation: An Exercise in Practical Ethics uploaded by Nitya Ramuji in category: All Documents »  Others section of our research repository.
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Category: All Documents  »  Others

Tags: market mix , Promoting , elements
Description:
Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.[1] A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each.



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