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» Project on Havmor Ice cream
Project on Havmor Ice cream
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Project on Havmor Ice cream
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A Project Report On HAVMOR ICE-CREAM
Submitted By: LAXMAN J.RATHOR ROLL NO-4057 Govt. BBA College Ahmedabad
Submitted To :GOVT.B.B.A COLLAGE
“You will learn about the road by travelling than by consulting all the maps in the world” In relation to the above quote, it can be said that practical exposure is necessary along with the theoretical aspect. Industrial exposure for an B.B.A. student is an essential factor; to enlighten his ability to understand the business tactics and various aspects of the actual corporate. Practical training has been incorporated in the curriculum of B.B.A. which enables the management student to get familiarized and understand the practical aspect of management. This practical training develops sense of professionalism in student. Thus, student knows how the theoretical aspects of classroom have been implemented in business.
I am highly thankful to the management and staff of HAVMOR Ltd. I am especially thankful to Mr. PRADIP CHONA for helping me in my “Practical Studies”. In addition to allowing me to visit the company and study the organization, they provided me with many details which were very useful in preparing this report. I take this opportunity to thank our Principal Dr. Jyotsnaben Patel and Professor-in-charge Jignesh Trivedi for their encouragement for making the visit more learning oriented. L.J.RATHOR RATHOR LAXMAN J ROLL NO - 4057
Govt. BBA College Khokhra, Maninagar (East), Ahmedabad – 380008 Ph: 079-29292033
This is to certify that the report on the visit to: HAVMOR ICE-CREAMis submitted by Mr. RATHOR LAXMAN.Jto Govt. BBA College, affiliated to Gujarat University, in the fulfillment of the requirements for the completion of “Practical Studies” in the area Marketing Personal at the Second Year of the B.B.A Programe for the year 2009-10.
3 4 5 6 7 8 9 10
1 2 3 4 6 8
GENRAL INFORMATION HISTORY MISSION & VISON AWARDS & ACHIEVMENT MARKETING DEPARTMENT
10.1 10.2 10.3 10.4
INTRODUCTION MARKETING STRATEGY MARKETING POSITIONING PAKAGING & LABLELING ADVERTISEMENT
11 13 15 16 18
FINANCIAL DEPARTMENT INTRODUCTION FUNCTIONS
PRODUCTION DEPARTMENT INTRODUCTION
12.1 12.2 12.3 13 13.1 13.2 13.3 13.4
PRODUCTION PROCESS HUMAN RESOURCE DEPARTMENT RECRUITMENT & SELECTION
TRANING & DEVLOPMENT
PERFORMANCE APPRAISAL WELFARE MEASURE
WAGES & SALARY INDUSTRIAL RALATION
FUTURE PLAN 4
20 21 23 24 25 27 28 30 32 37 38 40 42 43 44 45 46
15 16 17 18
48 49 50 51
Founded :In 1944 Mr. Satish Chona Founded By :-
Current market status : - Blue chip ice creams brand of western India. Among top three in sales. Market share Product Range ::35 % in Gujarat Candies, Topo cones, Ready-to eat-range, Novelties, Take away packs, Kulfis Dealer network Company?s USP Main outlets Diversification Headquarter Corporate office ::::::5000 - plus dealers 1oo % Ice Cream Total 40 Parlours in and out of Ahmedabad Outdoor Catering Ahmedabad 2?nd floor, Kashmira Chamber, Behind Popular House, Navrangpura, Ahmedabad-380 009. Phone no. : E-mail Website :::+ 91 79 26577070, 26575030, 26575144 firstname.lastname@example.org www.havmor.com G.I.D.C., Naroda.
HAVMOR ICECREAM LTD.
Fresh & Crispy Topo cones :- Chocolate, choco-vanila, Strawberry, butter scotch
? ? ? ? ?
Dolly :- mango dolly ,raspberry dolly Bars :- Zulu bar , classic chocobar Kids special :- ringo-bingo, bon-bon ,lolly pop , mini chocobar Ready sundaes :- chic-choc sundae , super sundae Ice candies :- Kachi Keri , Orange , Rocket candies , New zim zim , Limechu
:- chowpaty , kulfi :- cups ,Take away ,Family , party , bulk packs (Strawberry, vanila, chocolate chips)
Double sundaes :- choconut-frenchvanila , mango-strawberry
Ice cream pastry :- black forest , mango Premium packs :Rosted almond , Swiss cakes (With pre-packed spoon)
? ? ? ? ?
Roll cut :- dry fruit katri ,raja-rani ,malai kulfi ,fifty-fifty Sandwich Ice cream Almond chocobar Cassata cut cups
? ? ? ? ? ?
HISTORY OF THE ORGANIZATION MISSON AND VISION GOALS OF THE ORGANIZATION AWARDS AND ACHIEVEMENTS QUALITY POLICY , OBJECTIVES AND STANDARDS
HISTORY OF COMPANY
HAVMOR ICE CREAM LTD. was founded in 1944,in Karachi (in undivided india) by Shri satish Chona and became a popular brand overthere at that time. But, in 1947, due to the partition of india, its founder had to join the exodus into india, with virtually no movable assets. His founder searching for a new turf , tried out Dehra Dun & Indore and finally settled down in Ahmedabad.
With small beginning ,Big vision and Great ambitions, Mr. Satish Chona had began the journey in Ahmedabad , with a hand-cart at the Ahmedabad Railway Station, churning out the Ice cream manually. He called this fledgling brand „HAVMOR? – a neologism for „Have More? – which meant the customer got more value for money and more taste to relish from his ice creams. With the blessings of his father( Late.Mr.Satish Chona),his son Mr. Pradeep Chona continued the journey of his father and now has changed the face of Havmor Ice cream Ltd. as one of the most favorite ice cream brand of western India and today it has been positioned among the Top Three in sales in Gujarat. Today, Havmor Ice cream is a delicious facet of western India?s daily life with market share of 35 %, having a strong dealer network of more than 5000 Dealers and around 40 Parlours, Factory with Ultra-Modern Technology and Machineries and Office with a large amount of qualified Human Capital in the company.
Today, Mr. Pradeep Chona heads the Havmor conglomerate and he has continued his father?s obsession and streak to innovation.
Favoring innovation , he added a suffix – “ Navu Su Che? ” to his father?s motto – “ Achchai,Sachchai,Safai ”. Till date, Mr. Pradeep Chona , set off a series of changes at Havmor – in technology, in quality and hygiene standards , in management , in HRD and in overall corporate environment. This re – engineering was complemented by capacity expansions and a flurry of promotional activities, to maintain co.?s market presence in competitive times. And all these efforts of Mr.Pradeep Chona and each and every member of the company has greately helped to make Havmor as one of the most successful Ice cream brand today.
MISSION AND VISION OF THE COMPANY
:The mission of the company is “Goodness, Truthfulness and Cleanliness.”
This states that only the finest ingredients go into the making of Havmor ice creams. The whole manufacturing process conforms to global standards of hygiene and company?s trade practices are kept totally transparent. Based on new generation technology and in – house R & D ,the company keeps formulating new tastes at frequent intervals. And the company values its entrepreneurial self- esteem , market image and reputation for financial uprightness above its pure business interests.
The following sentences clearly states the great vision of Havmor ice Cream Ltd.
“ Quality Must Always Precede Quantity.”
To be a leader in food and ice cream business. Leadership not as defined by the general norms of the marketplace but as defined by the company itself. This means many things like : o
Establishing and maintaining leadership in Quality,not necessarily in Quantity. Continuing to earn the respect of consumers and business associates through excellent products, fair trade practices and overall transparency. Innovating continually, so that the company has something new to offer to its consumers every season. Diversifying in to related areas of Food industry to offer consumers more comprehensive taste experiences. Fine – blending new technologies with market strategy. And, by never taking the market for granted.
AWARDS AND ACHIEVEMENTS
Havmor ice cream ltd. has got many awards and achievements that very well represent its success story. The following are a few of the list of awards and achievements gained by Havmor ice cream ltd.
TIMES FOOD AWARD by the Times of India in the category of “Best Ice Cream” 0n 8?th April, 2008 .
The certificate given by The Taj Residency Ummed (Ahmedabad) on 14?th July ,2001 appreciating the range of ice creams served by Havmor ice cream ltd. which also states that the range of ice cream served by Havmor ice cream ltd.has been greatly appreciated by Mr. Bill Clinton ( former president of U.S.A. ) during his stay at Taj Residency Ummed,Ahmedabad.
An appreciating press release of on 24-sept.-2008.
Apart from these, Havmor Ice Cream Ltd. has also signed the MOU in the Vibrant Gujarat summit ,2009.
Havmor Ice Cream ltd. is an ISO 9000 : 2001 certified company with the market share of 35 % in Gujarat and is among the Top Three Ice Cream Brands in sales in Gujarat . SOME PHOTOS SHOWING THE AWARDS AND ACHIEVEMENTS OF HAVMOR ICE CREAM LTD.
QUALITY POLICY , OBJECTIVES
Customer Care : - The Core Strategy
“We shall achieve customer satisfaction by establishing and sustaining an effective quality management system.
? ? ?
Product Range : Ensure consistency in quality of products and services. Improve upon individual and team performance by means of continuous training.
“Marketing is both buying and selling activities” Marketing starts before the production and it also works after the sale of the product. Marketing in this competitive world plays a very important role because without it no one can imagine or predict about the product demand and its supply for managing business activities very perfectly and for attaining the organizational goal marketing is very important. Men have unlimited and repetitive wants in nature. To satisfy these wants products are to be produced and exchanged. When the word „Exchange? comes, the word „Marketing? automatically comes into the point. Exchange is the most important and powerful function in marketing. For managerial definition, marketing has often been described as, “The Art of selling products.” But People are surprised when they hear that the important part of marketing is not selling! Selling is only the tip of marketing iceberg. Peter Drucker, a leading management theorist, puts it this way: “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of Marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed them is to make the product or service available.”
ORGANIZATION OF THE MARKETING DEPARTMENT : The organizational structure of the marketing department is as follow : -
The marketing set up of Havmor Ice Cream Ltd. consists of three zonal offices in Gujarat at Ahmedabad, in Maharashtra at Bombay and in Rajasthan at Jaipur. In Gujarat state there is only one state marketing office at Ahmedabad. The marketing department consists of around 70 marketing people and 65 distributors and sales force is classified on the basis of area of operations.
To promote the brand Havmor , the following marketing strategy is adopted by the marketing department of the company to promote its brand : -
The marketing department focuses on the following aspects : ? ? ? ? ? ?
Reach Depth Range Competitive Pricing Promotion Time Pricing
MARKET POSITIONING : “Market positioning is the process of formulating the competitive position for a product and detailed marketing mix.” The market positioning strategy of Havmor is positioning the Havmor ice cream as quality ice cream or 100 % ice cream withalargerangeofvarietyandmostimportantisvalueformony Product.
MARKET SEGMENTATION : “ Market segmentation means dividing the market in to distinct group of buyers with different needs, characteristics or behavior who might require separate product or marketing mix.” The market segmentation strategy of Havmor Ice Cream Ltd. consists of dividing the market as per the Demographic variables and making the product accordingly The different product varieties are produced ranging from candies to topo cones to cups and packs.
PACKAGING AND LABELING
Packaging : The packaging of Havmor ice cream is done in primary packs, secondary packs and shipping packs as per the product varieties. The packaging of various products of Havmor is quite attractive and does not contain any environmental issues.
Labeling : The labeling of Havmor Ice cream is done in the proper manner and contains all the necessary information like ingredients content, price, trade mark of company, company logo, expiry date etc. And till date no labeling issue has been faced by the company.
BRANDING : “A Brand is a name, term, sign, symbol, number or design or a combination of them intended to identify goods or services.” The branding strategy of Havmor behind its name is to appeal its customers to buy the product because of getting much more extra value for money and quality product and wide variety of product.
NEW PRODUCT DEVELOPMENT
The new product development in Havmor company is taken jointly by research and development department and marketing department. In the company, at every three months interval new product varieties are introduced. Recently, the company has introduced three new varieties like Pan Ice Cream, Kesar Ras Malai and Anjir walnut.
The advertising aspect of Havmor can be very well understood with the help of the following five M s of advertising as follow : ? ? ? ? ?
Mission Message Money Media Measurement
The mission behind the advertising of Havmor is brand building and sales growth. The various advertisement by Havmor is done with an aim to aware, inform, persuade and reinforce the customers.
Message : - By its advertising , Havmor wants to deliver the message of eating more Havmor ice creams to its consumers as it gives them much more extra and value for money product. Money : - The money here means the advertising budget. The company spends around 10 % of its sales annually as advertising budget Media : - The 4?th M of advertising is Media which includes the following things : o
Specific media and media Vehicle : Havmor uses the following media and media vehicle.
? ? ? ? ?
Radio ads News paper ads Hoardings ads Other Media ads T.V. ads
:- 20 % : - 40 % : - 10 % : - 30 : - No
The company has its own advertisement agency and releasing agency headed by Mr. Kamal Desai at Ahmedabad which takes care of all the advertising work. The company has also set a caller tune “ jab dil kahe Havmor to promote the company.
INTRODUCTION : -
In a general sense, Finance means money or funds available to business enterprise. Finance is the lifeblood of every business. Finance is required at every stage ; to start business, to operate it and expand it ; so management of finance is required. According to Howard and Upton “ Finance is that administrative area or set of administrative function in an organization which relates with the arrangements of cash and credit so that the organization may have the means to carry out of his objective as satisfactory as possible ??. Financial management is the specialized part of general management. It is related to procurement of finance and its effective utilization to fulfill the common goals of the organization. Financial management can be defined as planning , organizing, directing and controlling of the financial activities of the utilization of funds in a proper manner. In Financial management, the most important role is played by the finance manager whose decisions matters a lot. Any single wrong decision of finance manager can bring the company into huge losses.
FUNCTIONS OF FINANCE AND ACCOUNTS DEPARTMENT
The finance department headed by Mr. Hiren Bhatt and Mr. Rutvik Shah handles the following functions :-
o o o o o o o o o
Pay Roll section Raw Materials Fixed Assets Works Bill Section Purchase Bill section Books and Budgets Administrative expenses Transport and advertisement expenses administration Income tax, Provident Fund and Service Tax management
OTHER DETAILS REGARDING THE FINANCIAL MANAGEMENT ASPECT OF THE COMPANY
(Figures Rs. in
2008-2009 2007-2008 2006-2007 2005-2006
86 crore 60 crore 47 crore 36 crore
Note : - The figures relating to the years 2007-2008, 2006-2007 and 2005-2006 comprises of consolidated sales turnover figures of three companies namely Havmor Foods Pvt. Ltd, Havmor Distributers Pvt. Ltd. and Space Cold Storage Pvt. Ltd.
Production means creation of utilities and it covers all the activities of procurement, allocation and utilization of resources such as labor, energy, materials, equipments etc. According to E. S. Buffa : “Production is the process by which goods and services are created.?? Production must be operated in an economic and efficient manner because cost of production is a vital factor in facing market competition and in ensuring normal profit or return on investment. The production plant of Havmor Ice Cream Private ltd. is spread over the area of around 4000 square meters at naroda.The following is the address of production plant of the company : Production Plant :Havmor Ice Cream Ltd. G/C 4, Modern Industrial Estate, B/H Naroda Fire Station, Naroda Ahmedabad – 380025 At the factory site, there are around 600 workers and around 70 office staff people are employed. There are various departments at the plant site performing different functions like production department, Maintenance department, stores departments and dispatch department.
PLANT LAYOUT : -
The plant layout at Havmor Ice Cream Ltd. is a hybrid type of Layout or a combination layout.It is a combination of product and process layout as the arrangement of some machinery is as per product layout and others as per the process layout.
The following ingredients are used in making of Havmor Ice Cream.
? ? ? ? ? ? ? ? ? ?
Milk Cream Liquid Glucose Sugar Milk Powder Stabilizers Dry Fruits Fruits Chocolate Flavored Colours and Fruit Essence Protin,Vitamins,Minerals,Carbohydrates, Total Minerals, Calcium,Phosphrus,Potassium,iron,Niacin, Calories
QUALITY CONTROL AND MANAGEMENT : -
Havmor Ice Cream Ltd. is an ISO 9001: 2000 certified company for the manufacturing facilities. The company has Research and Development Department at the production plant which looks after the quality control and management function. As the company is very quality conscious, the strict follow up of the quality standards is done in the plant. Right from the starting point of inserting the raw material to the ending point of the production process, there is a strict adherence to the quality standards. There are also various tests and analysis are conducted as a part of the quality control process like Material quality analysis , Milk sampling analysis , Chemical and Micro biological analysis etc. to maintain the quality level.
POLLUTION CONTROL/ENVIRONMENTAL CONCERNS
As In Havmor Ice Cream ltd., no major kind of air, water or noise pollution is done or no hazardous product?s production is done; so this company can be said as the company with great environment concerns.
The company has its separate E.D.P. plant for the dispose of waste and pollution control.
The Process for manufacturing ice-cream passed through various stages the chart given bellows shows the ways in which ice cream reaches us after manufacturing stages. Ice cream manufacturing
Ice cream filling
Transportation by A.C. isolated vehicles
The various process under gone by the dairies are as follows : -
The word “ Pasteurization” has been named of the name of the eminent French Scientist, Louis Parture, who studied that heating of liquid, to a high temperature considerably improves their keeping qualities. This process is widely employed in almost all the dairy operations, in general the word “pasteurization” can not the heating of milk & milk products to a temperature which destroys almost all the micro organization present and that too without significantly affection the properties of these products. The milk is warmed nicely and from it milk cream is produced. Because milk is refined and tested nicely from the dairy only no need to be tested it. Making cream add needed dry fruits and sugar, Stabilizers and chemicals in it. Sugar is mixed in milk while warming. Cleaning of dry fruits and cutting is done by over machine very nicely. They make different varieties by ice cream by different process. They pack than nicely and store in cold storage at – 25% Celsius to – 38 Celsius.
HAVMOR?S PRODUCTS PACKAGING
HAVMOR uses different kinds of packaging material for different products. It uses plastic cups for ice cream and its different products. It uses plastic covered papers for the packing of cones and chocobars. It uses thick, hard, card papers for the packing of family pack.
The packaging also contains some important and useful information like: -
? ? ? ? ?
The code No. : The net weight: Date of packaging: Date of Expire: Maximum Retail Price etc.
RECRUITMENT AND SELECTION
According to Edwin B. Flippo,
“Recruitment is the process of searching for prospective employees and stimulating them to apply for jobs in the organization.”
“Recruitment is the process of finding of attractive capable applicants for the employment. The process begins when new recruits are sought and ends when their application submitted” follow The recruitment procedure of Havmor Ice Cream Ltd. is as :-
Sources Of Recruitment : Havmor Ice Cream Ltd. uses both internal and external sources of recruitment.
? ? ? ? ? ? ? ?
As the internal sources of recruitment, the company relies upon the following sources : „References? of existing employees as well as previously employed people Online (internet) Advertisement The company also relies upon some external sources of recruitment as follow : Advertisement in Newspaper Employment Exchange Employment of Labour contractors on commission bases Taking help of recruitment consultants as a last resort
Selection is the second step in the process of procurement of people. “Selection is the process of choosing the individuals with necessary skills, abilities and personality to successfully fill specific jobs in the organization.”
THE SELECTION PROCEDURE OF HAVMOR ICE CREAM
? Preliminary interview ? Selection test ? Employment interview ? Reference & Background Analysis ? Selection Decision ? Physical examination ? Job offer ? Employment Contract ? Evalution
TRAINING AND DEVELOPMENT
After the placement and induction, the training and development procedure is applied. According to Micheal Armstrong,
“Training is the systematic modification of behavior through learning which occurs as a result of education, instruction, development and planned experience.” In Havmor Ice Cream Ltd. , Training and development is an on-going process. The Training and development programme of Havmor Ice Cream Ltd. includes most of the prior mentioned training activities. The kind of training and development programme offered by the company to its employees really helps in their overall development. At the end of the training and development programme, Havmor Ice Cream Ltd. also takes employee feedback to measure the effectiveness of this programme. The company takes help of professional training consultants for its training programme. The company also offers vocational training programme for the students where the students themselves need to collect information and at the end of the training period, the student trainee is supposed to submit a project report to the company and gets the training certificate from the company.
Method Of Training used in Havmor Ice Cream Ltd. : ? ?
On The Job Training Method Off The Job Training Method
Havmor Ice Cream Ltd. uses both of the above mentioned training methods.
On the job training method : In on the job training method , the company appoints professional training consultants to train its employees .
Off the job training method : In off the job training method , the company sends its employees outside to attend the seminar and training programme.
Recently the company has sent its employees to attend seminar training programme of Ahmedabad Management Association on the following subjects : -
? ? ? ? ?
Business Etiquettes and Manners Corporate Communication Strategy Grooming Women for Workplace Making Business plans like M.N.C. How to reduce cost of I.T. and Infrastructure
According to Flippo, “Performance Appraisal is a systematic, periodic and impartial rating of employee?s excellence in matters pertaining to his present job and to his potentialities for a better job.” Havmor Ice Cream Ltd. includes periodic performance Appraisal system. In the company, the performance appraisal is done on a regular basis. Every Year, the self-appraisal forms are given to the employees as a part of the company?s performance appraisal procedure.
WELFARE MEASURES : -
The welfare measures of Havmor Ice Cream Ltd. include the following things : ? ? ? ? ? ? ?
Giving loans to employees at subsidized rate. Regular Health check-up at subsidized rate. Arranging for the tours and picnics for the refreshment of employees Arranging for the Movies shows for the refreshment of employees Organizing for the sports events, Yoga and stress management seminars Provision of Sound infrastructure and clean and healthy environment to the employees Provision of uniform , shoes , gloves , safety shower to workers
The following motivational measures are applied in Havmor Ice Cream Ltd. to motivate the employees : ? ?
Havmor Ice Cream Ltd. gives both monetary as well as non-monetary rewards. The company provides monetary rewards to its employees on the achievement of certain targets given to them As non-monetary rewards, the company gives awards to the employees like Best salesman of quarter award which is given on every three months bases and invite their suggestions.
WAGES AND SALARY
In any company, wages and salary administration is an important aspect of its overall operation. Being a private ltd. company, No financial data or figures has been made available in Havmor Ice Cream Ltd. But, in the company, the wages and salary administration follows the government Norms. The payment of wages to the factory workers is done on both daily and monthly basis as per their being of contractual or permanent workers. The payment of wages is done as per the payment of wages Act and other Government rules. The payment of salary is done on monthly and annual bases as per the position in the company. In the company, Bonus is also given to the employees on festival or auspicious occasions.
ALLOWANCES AND PERKS : -
In Havmor Ice Cream Ltd, all major types of allowances and some perks are paid to the employees and top level executives as listed below : ?
Allowances : ? ? ?
Provident Fund, E.S.I. Medical Allowances Dearness Allowances
Perks : ? ?
Company Mobile Vehicle maintenance and petrol allowances
Good industrial relations between the workers and management are necessary for any company for its sound running. In Havmor Ice Cream Ltd., there are sound industrial relations between workers and management. There is no trade union in the company and so far the company has experienced no strikes or lock-out situation.
HEALTH AND SAFETY
The following health and safety measures are applied in Havmor Ice Cream Ltd.
? ? ?
Provision of non-slippery shoes, safety shower and safety masks to the workers Provision of safety shower to the workers Provisions of fire-safety equipments and first-aid box.
FUTURE PLANS OF THE COMPANY -
The future plans of Havmor Ice Cream Ltd. are as follow :-
To expand all India network
To become 200 crores brand by 2010-2011.
Although, Havmor Ice Cream Ltd. is having many strengths still it has some weaknesses and problems as follow :
? ? ? ? ? ? ? ?
Problem of vulnerability of the type of business Weakness of market range Weakness of quick adaptability to changes Problem of less expansion of the all India market Problem of infrequent and irregular advertising and promotions Weakness of not including T.V. ads for the promotion of the company. Problem of less market reach Weakness of not placing hoardings at more people centered place.
SUGGETIONS : -
The following are the recommendations / suggestions for Havmor Ice Cream Ltd.
o o o
To remove the weakness of market reach , the company should expand its distribution network and sales force strength Company should indulge in more and more social activities which can also help it earn the publicity. The company does not use T.V. media for its advertising and promotions like other companies like Vadilal ,Amul, Quality walls etc. so it should also indulge in such activity to increase the brand awareness The company can also sponsor any parks or garden or any public place to gain the social publicity and people’s attention The company should also place hoardings at areas like hoarding near the crossroads with high traffic problem or around the public place or parks which can help the company grab the people‘s attention The company should also give frequent ads in news papers, radio and other media to maintain the customers’ interest in the company. The company should also include certain attractive promotional schemes like giving Ice Cream bowls with family packs or party packs to attract the customers. The company should introduce advertisement with some appeal and creativity which can attract the customers The company can include some Lucky draw contests as a part of its promotion strategy to attract customers.
It has been a great experience of S.Y.B.B.A undergoing the programme at Havmor Ice Cream ltd.
On the basis of the study of the various aspects of the company, the following things can be concluded :Havmor Ice Cream Ltd. is a highly professional and successful company with excellent infrastructure facility, using modern technology, efficient production, highly professional human capital and efficient management. It is the company with U.S.P. of 100 % ice creams and having 35 % market share in Gujarat The company has strengths like network, product quality, market credibility, efficient production capacity, brand awareness, good cold chain and distribution system. It also has some weaknesses like vulnerability of type of business, market range and adaptabilities to change. The project report consists of recommendations/suggestions to overcome the weaknesses. The company is having future plans of expansion at all India level and becoming 200 crore brand by 2010-2011.
o o o
„Marketing Management? ,11th Edition by Phillip kotler
„Marketing Management?,12th Edition by kotler & Keller „Human resource Management? ,5th edition by K.Aswathappa „Financial Management? 11th Edition by I.M.Pandey Website : - www.havmor.com
Havmor Ice cream
Ice cream (derived from earlier iced cream or cream ice) is a frozen dessert usually made from dairy products, such as milk and cream and often combined with fruits or other ingredients and flavours.
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