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L'Oreal- 4 p's

Niraj Thakur | Thursday 6 January 2011 ( 0 Comment)
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 L'Oreal- 4 p's

L'Oreal was founded in the year 1909 by Eugene Schueller, a French chemist who developed an innovative hair color formula. Today, the L'Oreal Group is the world's largest cosmetics and beauty company and it's headquarter is in the Paris suburb of Clichy, France. It got its start from the hair color business but soon it developed activities in the field of cosmetics, concentrating on skin care, sun protection, make up, perfumes and hair care. L'Oreal main branches are Cosmetics, The Body Shop and Dermatology. L'Oreal is active in the dermatological and pharmaceutical fields, however Cosmetics is the key revenue generator (See Exhibit I).

 

It is also the top nanotechnology patent-holder in the United States. L'Oreal famous advertising slogan is "Because I'm worth it". It has recently been replaced by "Because you're worth it". Its portfolio of brands includes the cosmetics range of L'Oreal Paris and Maybelline NY, shampoo range Garnier, luxury products such as Lancome and active cosmetics such as Vichy. Its closest global competitor in the premium make-up segment is Revlon. 

 

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