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Case Study on Marketing Strategy of Amul

This is a research report on Case Study on Marketing Strategy of Amul uploaded by Netra Shetty in category: All Documents »  Case Study »  Cases in Marketing section of our research repository.
27973 views, 1 comments, Last Update: Apr 18, 2011.
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Tags: marketing strategy of amul , case study on amul , amul butter , Dr Verghese Kurien , marketing tools , product planning , milk industry
Description:
Amul has built a rock-solid brand image in the minds of Indian consumers — according to Brand Equity’s annual survey of India’s Most Trusted Brands



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