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Product Management at Asian Paints / Nerolac / Berger Paints and ICI India Ltd.

This is a research report on Product Management at Asian Paints / Nerolac / Berger Paints and ICI India Ltd.  uploaded by Netra Shetty in category: All Documents »  Marketing »  Product Management section of our research repository.
4999 views, 1 comments, Last Update: Apr 16, 2011.


Tags: Product Management , production process at asian paints , production process at nerolac , production process at berger paints , paint industry , paint industry in india , production process
Description: The Indian paint industry worth Rs 43 bn has consolidated over the past four years with the organized sector taking away share from unorganized segment. The paint market is expected to grow at 8-10% p.a.over the next few years. The growth could be high if industrial activity picks up as the industrial paint segment is gaining more importance. Asian paints offer the best exposure being the market leader and an innovative marketing company.


1. ASIAN PAINTS LTD :
Asian paints are the largest player in India, and also the market leader in decorative paint, with a 41%market share. It has a domestic installed capacity of 1, 62,700 tpa for paint. With the government planning thrust in the housing sector, players like Asian paints stand for the benefit, as the demand for decorative paints will grow.



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