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Project on Brand Analysis of Argus Security Systems

This is a research report on Project on Brand Analysis of Argus Security Systems uploaded by Netra Shetty in category: All Documents »  Marketing »  Brand Management section of our research repository.
2013 views, 0 comments, Last Update: Apr 16, 2011.
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Tags: rand Analysis , Argus Security Systems , Security Systems , Strategic Analysis , Target Audience , Competitor Analysis , business analysis , product analysis
Description:
The range of Argus security systems is targeted at the SEC A class individual due to the fact that it a premium product. In a SEC A family the householder is a woman between 25 – 44 years of age. 75% of the SEC A class is literate. The children of the family are admitted to English medium schools. Their house has a colour TV and a music system. The family has become more health conscious over the past few years. There has been a growing increase in both the parents of the SEC A class family earning an income, resulting in more spending power.

The SEC A individual reads more newspapers and magazines and the iinternet has emerged as a medium of choice for her, especially in SEC A/B. Internet access at home is increasing where she is primarily chatting. Access from home has grown from 26% in 1999 to 32% at present in SEC
A/B.



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