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Advertising and Culture

This is a research report on Advertising and Culture uploaded by Netra Shetty in category: All Documents »  Mass Media and Communication »  Advertising section of our research repository.
3535 views, 0 comments, Last Update: Apr 16, 2011.
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Tags: Definition Of Advertising , Five M’s Of Advertising , Message Generation , Types Of Advertisements , Advertising Objective , Job Of Advertising , Evolution Of Advertising , Need For Advertising , Communication Objectives , Two Distinct Schools Of Thought , Stages Of Buying , models of buying , 3 stages of buying , Aida Model , Hierarchy Of Effects Model , Strengthening Attitude Advertising , Designing The Ad , Marketing Strategy , Persuasion Matrix , The Concept Of Advertising Media , Media Classes/Vehicles , Outdoor And Transit Media , Innovative Media , Rural Media , Advertising Agency , Agency Office
Description:
• Definition Of Advertising:
• The Five M’s Of Advertising:
• Setting The Advertising Objectives
• Message Generation
• Types Of Advertisements:
• Advertising Objectives
• The Job Of Advertising
• Evolution Of Advertising
• Need For Advertising Objectives
• Sales As An Advertising Objective
• Communication Objectives
• Two Distinct Schools Of Thought
• Models Based On The Three Stages Of Buying
• Behaviour
• Aida Model
• Hierarchy Of Effects Model
• Strengthening Attitude As An Advertising
• Objective
• Designing The Ad
• Implications For Marketing Strategy
• Mcguires’ Persuasion Matrix
• The Concept Of Advertising Media
• Media Classes/Vehicles
• Outdoor And Transit Media
• Innovative Media
• Innovative Rural Media
• Advertising Agency:
• Location Of Agency Office
• Conclusion



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