Tags:
Definition Of Advertising
, Five M’s Of Advertising
, Message Generation
, Types Of Advertisements
, Advertising Objective
, Job Of Advertising
, Evolution Of Advertising
, Need For Advertising
, Communication Objectives
, Two Distinct Schools Of Thought
, Stages Of Buying
, models of buying
, 3 stages of buying
, Aida Model
, Hierarchy Of Effects Model
, Strengthening Attitude Advertising
, Designing The Ad
, Marketing Strategy
, Persuasion Matrix
, The Concept Of Advertising Media
, Media Classes/Vehicles
, Outdoor And Transit Media
, Innovative Media
, Rural Media
, Advertising Agency
, Agency Office
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Description:
• Definition Of Advertising:
• The Five M’s Of Advertising:
• Setting The Advertising Objectives
• Message Generation
• Types Of Advertisements:
• Advertising Objectives
• The Job Of Advertising
• Evolution Of Advertising
• Need For Advertising Objectives
• Sales As An Advertising Objective
• Communication Objectives
• Two Distinct Schools Of Thought
• Models Based On The Three Stages Of Buying
• Behaviour
• Aida Model
• Hierarchy Of Effects Model
• Strengthening Attitude As An Advertising
• Objective
• Designing The Ad
• Implications For Marketing Strategy
• Mcguires’ Persuasion Matrix
• The Concept Of Advertising Media
• Media Classes/Vehicles
• Outdoor And Transit Media
• Innovative Media
• Innovative Rural Media
• Advertising Agency:
• Location Of Agency Office
• Conclusion
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