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FIVE MARKETING CONCEPTS AND ITS PRACTICES IN SRI LANKAN CONTEXT

This is a research report on FIVE MARKETING CONCEPTS AND ITS PRACTICES IN SRI LANKAN CONTEXT  uploaded by Nalin Dissanayake in category: All Documents »  Marketing »  Marketing Management section of our research repository.
969 views, 0 comments, Last Update: Sep 27, 2011.
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Tags: commander(Engineer)
Description:
The focus of the assignment is to discuss five marketing concepts and its practices in Sri Lankan context by citing suitable evidence and examples.
The five concepts are;
Marketing Philosophy,Customer Value and Satisfaction,MarketingMyopia,PostmodernMarketing,Marketing Environment..



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