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Concept 6 - Portfolio Roles in Brand Architecture

mp_connect's Profile Uploaded by Management Paradise, 1 year(s) ago .
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Categories: Product and Brand Marketing
Tags: Portfolio Roles in Brand Architecture, Brand Architecture, part of architecture
 
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Concept 6 - Portfolio Roles in Brand Architecture

Brands are usually assigned a specific role as part of architecture, and these roles are called portfolio roles.
Know and understand the 4 types of roles with this video.
 
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