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Concept 4 - Brand Touch points

mp_connect's Profile Uploaded by Management Paradise, 2 year(s) ago .
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Categories: Product and Brand Marketing
Tags: Brand Touch points, Brand Touch, Concept 4 on Brand Touch points
 
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Concept 4 - Brand Touch points, Every interaction a brand has with anyone is crucial in brand building. There are more than 50 types of touchpoints, however, for your easy understanding we have classified them into 3 categories - PRODUCT, MEDIA & EXPERIENTIAL.
 
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