Home » Blogs » Personal Blogs » Top 5 Amazing Leaflet Distribution Statistics

VIEW A BLOG
Personal Blogs   Add to My Briefcase

Top 5 Amazing Leaflet Distribution Statistics

Mike Komo | Tuesday 14 November 2017 ( 0 Comment)
Advertisements

 Invariably, the world of advertising has evolved with techniques and channels ranging from social media, email marketing, digital and print media, etc. Studies have shown that leaflet advertising, which is considered an ‘old school' marketing strategy by some, is still very much relevant and effective.

 

Top advertisers in the U.K have this infused in their advertising portfolio. Hence, it is important to look at leaflet distribution statistics, with the hope of using this to better your marketing strategies.

 

Highlighted below are top five amazing distribution statistics of leaflet advertising.

 

1) Cost Effectiveness and High Return on Investment

 

The distribution of leaflets is the most affordable advertising method. Talking about the expense of producing units of leaflet; the steady decrease in the press or newspaper coverage (as a result of online media) has made leaflet advertising which is also an offline marketing strategy gain more relevance because of its cost effectiveness.

 

With prices starting at £20, you will be able to get your leaflet printed at different dimensions, without compromise on the quality.

 

Against the 35% responding to TV and radio adverts or 40% to press and newspaper ads, 48% of people are known to respond and react to leaflet advertisements which are a direct marketing technique. Hence, distributing twenty thousand leaflets assures you of getting traction of about nine thousand plus (approximately 9600). Talk of costs per conversion, this is definitely a higher return on investment (ROI).

 

2) How Long are Leaflets Kept?

 

It is not uncommon for users to disregard emails or social media posts, but it is proven that 38% of flyers are kept by those that get them for at least some few days while 13% keep it for more than a week.

 

Leaflets with coupons, offers, use-in-store deals and those of contests are 70% more likely to be kept for at least one or two weeks.

 

3) Reading Leaflets and Reacting on Information in Them

 

Research has shown that door-to-door drops are read by not less than 80% of consumers, though about 30% read them thoroughly.

 

As much as 79% of recipients keep a leaflet distribution item that contains useful contents, or they pass on to others (family and friends). A lot of people believe that leaflets with new products, bonuses, and offers are useful to find services that suit their needs.

 

4) Response To, and Engaging With, Leaflets

 

Almost everyone that gets a leaflet is aware of which business or brand it came from, as compared with ads online.

 

Research by Direct Marketing Association (DMA) shows that 48% of potential consumers visit a shop or supermarket advertised on a flyer, especially if the design was eye-catching.

 

Leaflets distribution are a great means to communicate with your target market in a non-demanding manner. The more reason it is recommended to have appealing designs on them, so recipients will respond to them on their own terms - to either seek more information about buying products or opting in for a service.

 

5) Easy To Remember

 

In the U.K, leaflets are remembered by 87% of consumers, especially if they have a professional look on them. Certain colors also make leaflets a lot easier to hold on to and act on. Studying all these will help ensure that a leaflet campaign runs smoothly and leads to conversion.

 

Remaining the same at their core, leaflets distribution has shown to be a great advertising strategy despite the new and emerging marketing practices.

 

For more information on leaflet distribution, contact Letterbox Media today. 

 Attached Files: leaflet-distribution.jpg  
Advertisements
   
You can find here our registered lawy...
Property Advocates India | Property Lawyers India 1 year(s) ago
Affordable and effectiveness in perfo...
Four Tips and Tricks to Shortlist the Excellent Moving Company 1 year(s) ago
Nice article.
22 Things to do during your Internship Program [Infographic] 1 year(s) ago
The finest web design company. Excell...
Hadoop Training Can Give Your Career A New Height 3 year(s) ago
STATS
 
Total Blogs: 5084
    Total Entries/Category: 1
    Entries in Last Week: 16
LOGIN
 
   Login Id
   Password
  Forgot Password?
    
   
 
Advertisements


 
FIND ENTRIES
 
  Containing Text
 
  Search Title Only    
CATEGORIES
 
    CEO Blogs
    Personal Blogs
    Corporate Blogs
ARCHIVE
 
November 2017  (2)
 
first blog Managem... Kartik... CEO Founder MP Blogs Chanaky... chanaky... cipl CAPACIT... RAT_RACE day 3 managem... statist... mba isbf career self_ma... RETALIA... indian... can... custome... user... web 2 login username email id MBA B-SCHOOL EDUCATION KOLKATA CALCUTTA PCCSB PCCSOB ppt Career Courses Embedde... IT... Students software technol... Bharati... career... career... course debate degrees employment graduation IT BMS AFTER WHAT fun March Money M-Gover... Management Governance day 10 momentum speed MP LTE Broadband Sales Online... Mistakes Avoid Links Customer Shoppin... philip... 2002) Godrej Summer... Total... Marketi... McDonalds certifi... recruiter recruit... Solved... agro corpora... sez huma.pr Chanaky... Chanaky... Chanaky... Free... one month milestone beta 5Ms adverti... Emotion... Marketi... CUT...
 
spacer gif
Management Paradise
spacer gif
arrow gif About Us
Press
Jobs
MBA Projects
Kartik Raichura
spacer gif
spacer gif
spacer gif
Legal
spacer gif
spacer gif Terms & Conditions
spacer gif Privacy Policy
spacer gif Disclaimer
spacer gif Copyrights
spacer gif Contact Us
spacer gif
spacer gif
spacer gif
Help
spacer gif
spacer gif Zeitgeist
Support
FAQs
Tour
Feedback
Our Network

MBA B School Blog

MBA Buy Entrance Exam Forms

MBA BMS Blog

MBA MBA Blog

MBA BMM Network

Follow
       
   

 

Copyright 2004 - 2017 Management Paradise.