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Top 5 Amazing Leaflet Distribution Statistics

Mike Komo | Tuesday 14 November 2017 ( 0 Comment)

 Invariably, the world of advertising has evolved with techniques and channels ranging from social media, email marketing, digital and print media, etc. Studies have shown that leaflet advertising, which is considered an ‘old school' marketing strategy by some, is still very much relevant and effective.


Top advertisers in the U.K have this infused in their advertising portfolio. Hence, it is important to look at leaflet distribution statistics, with the hope of using this to better your marketing strategies.


Highlighted below are top five amazing distribution statistics of leaflet advertising.


1) Cost Effectiveness and High Return on Investment


The distribution of leaflets is the most affordable advertising method. Talking about the expense of producing units of leaflet; the steady decrease in the press or newspaper coverage (as a result of online media) has made leaflet advertising which is also an offline marketing strategy gain more relevance because of its cost effectiveness.


With prices starting at £20, you will be able to get your leaflet printed at different dimensions, without compromise on the quality.


Against the 35% responding to TV and radio adverts or 40% to press and newspaper ads, 48% of people are known to respond and react to leaflet advertisements which are a direct marketing technique. Hence, distributing twenty thousand leaflets assures you of getting traction of about nine thousand plus (approximately 9600). Talk of costs per conversion, this is definitely a higher return on investment (ROI).


2) How Long are Leaflets Kept?


It is not uncommon for users to disregard emails or social media posts, but it is proven that 38% of flyers are kept by those that get them for at least some few days while 13% keep it for more than a week.


Leaflets with coupons, offers, use-in-store deals and those of contests are 70% more likely to be kept for at least one or two weeks.


3) Reading Leaflets and Reacting on Information in Them


Research has shown that door-to-door drops are read by not less than 80% of consumers, though about 30% read them thoroughly.


As much as 79% of recipients keep a leaflet distribution item that contains useful contents, or they pass on to others (family and friends). A lot of people believe that leaflets with new products, bonuses, and offers are useful to find services that suit their needs.


4) Response To, and Engaging With, Leaflets


Almost everyone that gets a leaflet is aware of which business or brand it came from, as compared with ads online.


Research by Direct Marketing Association (DMA) shows that 48% of potential consumers visit a shop or supermarket advertised on a flyer, especially if the design was eye-catching.


Leaflets distribution are a great means to communicate with your target market in a non-demanding manner. The more reason it is recommended to have appealing designs on them, so recipients will respond to them on their own terms - to either seek more information about buying products or opting in for a service.


5) Easy To Remember


In the U.K, leaflets are remembered by 87% of consumers, especially if they have a professional look on them. Certain colors also make leaflets a lot easier to hold on to and act on. Studying all these will help ensure that a leaflet campaign runs smoothly and leads to conversion.


Remaining the same at their core, leaflets distribution has shown to be a great advertising strategy despite the new and emerging marketing practices.


For more information on leaflet distribution, contact Letterbox Media today. 

 Attached Files: leaflet-distribution.jpg  
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