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Category: Marketing » Marketing Management
created 7 hour(s) ago - updated 7 hour(s) ago by Pramit Singh
0 comments, 16 views

Whether or not “going mobile” is yet on the B2B priority list, the mobile revolution is...
Category: Marketing » Marketing Management
created 7 hour(s) ago - updated 7 hour(s) ago by Kirti Soni
0 comments, 12 views
Category: Marketing » Strategic Marketing
created 7 hour(s) ago - updated 7 hour(s) ago by Kirti Soni
0 comments, 8 views

Whilst the principles of marketing stay the same regardless of the prevailing economic...
Category: Marketing » Customer Relationship Management
created 7 hour(s) ago - updated 7 hour(s) ago by Kirti Soni
0 comments, 6 views

The objective of this stage of the research was to test and validate the CRM technology adoption...
Category: Case Study » Cases in Marketing
created 7 hour(s) ago - updated 7 hour(s) ago by Pramit Singh
0 comments, 7 views

When a brand operates in both a B2B and B2C market, companies often create marketing departments...
Category: Marketing » Marketing Management
created 8 hour(s) ago - updated 8 hour(s) ago by Kirti Soni
0 comments, 11 views

This work aims at identifying and analyzing the value of content marketing for...
Category: Marketing » Marketing Management
created 8 hour(s) ago - updated 8 hour(s) ago by Pramit Singh
0 comments, 4 views

The concept of B2B (Business-To-Business) e-Marketplace provides a new dimension in facilitating...
Category: Marketing » Marketing Mix
created 8 hour(s) ago - updated 8 hour(s) ago by Pramit Singh
0 comments, 43 views
Category: Marketing » Marketing Management
created 8 hour(s) ago - updated 8 hour(s) ago by Kirti Soni
0 comments, 8 views

The vast majority of businesses surveyed – 92% – saying that it is eective, it is clear that...
Category: Marketing » Marketing Management
created 8 hour(s) ago - updated 8 hour(s) ago by Pramit Singh
0 comments, 25 views

Business-to-business (B2B) marketing is undergoing a sea change. Traditional marketing channels...
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