Category:Marketing »
Integrated Marketing Communication
created 4 month(s) ago - updated 4 month(s) ago by Kundan Shah 0 comments, 191 views Using as a starting-point the model of integrated marketing communication (IMC), which is based...
Category:Marketing »
Integrated Marketing Communication
created 4 month(s) ago - updated 4 month(s) ago by Kundan Shah 0 comments, 90 views There is a variety of communication tools. One of the most popular and effective is actually...
Category:Marketing »
Integrated Marketing Communication
created 4 month(s) ago - updated 4 month(s) ago by Nitya Ramuji 0 comments, 56 views Illustrating and defining the four stages of integrated marketing clearly shows that integrated...
Category:Marketing »
Integrated Marketing Communication
created 4 month(s) ago - updated 4 month(s) ago by Nitya Ramuji 0 comments, 87 views Integrated marketing communication (IMC) is being practicedworldwide at very large scale. The...
Category:Marketing »
Integrated Marketing Communication
created 4 month(s) ago - updated 4 month(s) ago by Nitya Ramuji 0 comments, 160 views The purpose of this paper is to study the objectives, tools and media appropriate for each...
Category:Marketing »
Integrated Marketing Communication
created 4 month(s) ago - updated 4 month(s) ago by Kundan Shah 0 comments, 34 views The purpose of this paper is to study the objectives, tools and media appropriate for each...
Category:Marketing »
Integrated Marketing Communication
created 4 month(s) ago - updated 4 month(s) ago by Nitya Ramuji 0 comments, 206 views This dissertation aims to examine the theoretical and empirical foundations of the mobile...
Category:Marketing »
Integrated Marketing Communication
created 4 month(s) ago - updated 4 month(s) ago by Kundan Shah 0 comments, 48 views This is not for purposes of self-aggrandisement but for purely practical reasons. In truth, the...
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