Category:Marketing »
Integrated Marketing Communication
created 2 year(s) ago - updated 2 year(s) ago by Jasmine Pvk 0 comments, 396 views The purpose of this paper is to extend the concept of green brands to destinations and to...
Category:Marketing »
Integrated Marketing Communication
created 2 year(s) ago - updated 2 year(s) ago by Jasmine Pvk 0 comments, 361 views This paper aims to examine the integration of management and marketing practices at
heritage...
Category:Marketing »
Integrated Marketing Communication
created 3 year(s) ago - updated 3 year(s) ago by Jagruti Shah 0 comments, 701 views To make sure that food producers, both as individual entities competing for market share in a...
Category:Marketing »
Integrated Marketing Communication
created 3 year(s) ago - updated 3 year(s) ago by Jagruti Shah 0 comments, 778 views On Super Bowl Sunday 1998, Jim Lesinski found himself at a Greensboro, North Carolina, truck...
Category:Marketing »
Integrated Marketing Communication
created 3 year(s) ago - updated 3 year(s) ago by Jagruti Shah 0 comments, 639 views Planning is the area where the art of advertising is assimilated into management tools and used...
Category:Marketing »
Integrated Marketing Communication
created 3 year(s) ago - updated 3 year(s) ago by Jagruti Shah 0 comments, 408 views In this chapter the nature and workings of the marketing communications industry are explored....
Category:Marketing »
Integrated Marketing Communication
created 3 year(s) ago - updated 3 year(s) ago by Jagruti Shah 0 comments, 656 views Since Barbies release in 1959, she has been one of the most successful dolls within the toy...
Category:Marketing »
Integrated Marketing Communication
created 4 year(s) ago - updated 4 year(s) ago by Kundan Shah 0 comments, 792 views Using as a starting-point the model of integrated marketing communication (IMC), which is based...
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