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Category: Marketing » Integrated Marketing Communication
created 3 year(s) ago - updated 3 year(s) ago by Prem Korade
0 comments, 2236 views

Thes are basic media planning notes very help full
Category: Marketing » Integrated Marketing Communication
created 3 year(s) ago - updated 3 year(s) ago by Jasmine Pvk
0 comments, 507 views

The purpose of this paper is to extend the concept of green brands to destinations and to...
Category: Marketing » Integrated Marketing Communication
created 3 year(s) ago - updated 3 year(s) ago by Jasmine Pvk
0 comments, 516 views

This paper aims to examine the integration of management and marketing practices at heritage...
Category: Marketing » Integrated Marketing Communication
created 4 year(s) ago - updated 4 year(s) ago by Jagruti Shah
0 comments, 856 views

To make sure that food producers, both as individual entities competing for market share in a...
Category: Marketing » Integrated Marketing Communication
created 4 year(s) ago - updated 4 year(s) ago by Jagruti Shah
0 comments, 959 views

On Super Bowl Sunday 1998, Jim Lesinski found himself at a Greensboro, North Carolina, truck...
Category: Marketing » Integrated Marketing Communication
created 4 year(s) ago - updated 4 year(s) ago by Jagruti Shah
0 comments, 773 views

Planning is the area where the art of advertising is assimilated into management tools and used...
Category: Marketing » Integrated Marketing Communication
created 4 year(s) ago - updated 4 year(s) ago by Jagruti Shah
0 comments, 541 views

In this chapter the nature and workings of the marketing communications industry are explored....
Category: Marketing » Integrated Marketing Communication
created 4 year(s) ago - updated 4 year(s) ago by Jagruti Shah
0 comments, 816 views

Since Barbies release in 1959, she has been one of the most successful dolls within the toy...
Category: Marketing » Integrated Marketing Communication
created 5 year(s) ago - updated 5 year(s) ago by Nitya Ramuji
0 comments, 907 views
Category: Marketing » Integrated Marketing Communication
created 5 year(s) ago - updated 5 year(s) ago by Kundan Shah
0 comments, 934 views

Using as a starting-point the model of integrated marketing communication (IMC), which is based...
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