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Category: Marketing » Integrated Marketing Communication
created 4 week(s) ago - updated 4 week(s) ago by Jagruti Shah
0 comments, 90 views

Since Barbies release in 1959, she has been one of the most successful dolls within the toy...
Category: Marketing » Integrated Marketing Communication
created 7 month(s) ago - updated 7 month(s) ago by Nitya Ramuji
0 comments, 243 views
Category: Marketing » Integrated Marketing Communication
created 7 month(s) ago - updated 7 month(s) ago by Kundan Shah
0 comments, 275 views

Using as a starting-point the model of integrated marketing communication (IMC), which is based...
Category: Marketing » Integrated Marketing Communication
created 7 month(s) ago - updated 7 month(s) ago by Kundan Shah
0 comments, 131 views

There is a variety of communication tools. One of the most popular and effective is actually...
Category: Marketing » Integrated Marketing Communication
created 7 month(s) ago - updated 7 month(s) ago by Nitya Ramuji
0 comments, 85 views

Illustrating and defining the four stages of integrated marketing clearly shows that integrated...
Category: Marketing » Integrated Marketing Communication
created 7 month(s) ago - updated 7 month(s) ago by Kundan Shah
0 comments, 152 views
Category: Marketing » Integrated Marketing Communication
created 7 month(s) ago - updated 7 month(s) ago by Nitya Ramuji
0 comments, 174 views

Integrated marketing communication (IMC) is being practicedworldwide at very large scale. The...
Category: Marketing » Integrated Marketing Communication
created 7 month(s) ago - updated 7 month(s) ago by Nitya Ramuji
0 comments, 205 views

The purpose of this paper is to study the objectives, tools and media appropriate for each...
Category: Marketing » Integrated Marketing Communication
created 7 month(s) ago - updated 7 month(s) ago by Kundan Shah
0 comments, 71 views

The purpose of this paper is to study the objectives, tools and media appropriate for each...
Category: Marketing » Integrated Marketing Communication
created 7 month(s) ago - updated 7 month(s) ago by Nitya Ramuji
0 comments, 423 views

This dissertation aims to examine the theoretical and empirical foundations of the mobile...
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