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Category: Marketing » Integrated Marketing Communication
created 9 day(s) ago - updated 9 day(s) ago by Jasmine Pvk
0 comments, 6 views

The purpose of this paper is to extend the concept of green brands to destinations and to...
Category: Marketing » Integrated Marketing Communication
created 10 day(s) ago - updated 10 day(s) ago by Jasmine Pvk
0 comments, 18 views

This paper aims to examine the integration of management and marketing practices at heritage...
Category: Marketing » Integrated Marketing Communication
created 4 month(s) ago - updated 4 month(s) ago by Jagruti Shah
0 comments, 201 views

To make sure that food producers, both as individual entities competing for market share in a...
Category: Marketing » Integrated Marketing Communication
created 4 month(s) ago - updated 4 month(s) ago by Jagruti Shah
0 comments, 217 views

On Super Bowl Sunday 1998, Jim Lesinski found himself at a Greensboro, North Carolina, truck...
Category: Marketing » Integrated Marketing Communication
created 4 month(s) ago - updated 4 month(s) ago by Jagruti Shah
0 comments, 140 views

Planning is the area where the art of advertising is assimilated into management tools and used...
Category: Marketing » Integrated Marketing Communication
created 4 month(s) ago - updated 4 month(s) ago by Jagruti Shah
0 comments, 94 views

In this chapter the nature and workings of the marketing communications industry are explored....
Category: Marketing » Integrated Marketing Communication
created 8 month(s) ago - updated 8 month(s) ago by Jagruti Shah
0 comments, 226 views

Since Barbies release in 1959, she has been one of the most successful dolls within the toy...
Category: Marketing » Integrated Marketing Communication
created 1 year(s) ago - updated 1 year(s) ago by Nitya Ramuji
0 comments, 339 views
Category: Marketing » Integrated Marketing Communication
created 1 year(s) ago - updated 1 year(s) ago by Kundan Shah
0 comments, 374 views

Using as a starting-point the model of integrated marketing communication (IMC), which is based...
Category: Marketing » Integrated Marketing Communication
created 1 year(s) ago - updated 1 year(s) ago by Kundan Shah
0 comments, 199 views

There is a variety of communication tools. One of the most popular and effective is actually...
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