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Category: Marketing » Consumer Psychology
created 3 month(s) ago - updated 3 month(s) ago by Jasmine Pvk
0 comments, 49 views

This paper provides the first evidence for empirical tests of the impact of rational expectations...
Category: Marketing » Consumer Psychology
created 4 month(s) ago - updated 4 month(s) ago by Jasmine Pvk
0 comments, 41 views

The purpose of this paper is to present George Kelly’s The Psychology of Personal Constructs...
Category: Marketing » Consumer Psychology
created 4 month(s) ago - updated 4 month(s) ago by Jasmine Pvk
0 comments, 34 views

This study focuses on the Portuguese tourist decision process in terms of traveling to exotic...
Category: Marketing » Consumer Psychology
created 4 month(s) ago - updated 4 month(s) ago by Jasmine Pvk
0 comments, 33 views

This introduction seeks to provide a broad review of scholarly developments in the nascent field...
Category: Marketing » Consumer Psychology
created 12 month(s) ago - updated 12 month(s) ago by Ayesha Shaikh
0 comments, 135 views

While recent news of a global rebound in the luxury market has encouraged retailers, this...
Category: Marketing » Consumer Psychology
created 1 year(s) ago - updated 1 year(s) ago by Pramit Singh
0 comments, 272 views

Consumer psychology faces serious issues of internal and external relevance. Most of these issues...
Category: Marketing » Consumer Psychology
created 1 year(s) ago - updated 1 year(s) ago by Pramit Singh
0 comments, 228 views

There is increasing evidence from scanner data that branded foods in the grocery retailing sector...
Category: Marketing » Consumer Psychology
created 1 year(s) ago - updated 1 year(s) ago by Pramit Singh
0 comments, 410 views

While hotels come up with various discount strategies to attract consumers, especially during a...
Category: Marketing » Consumer Psychology
created 1 year(s) ago - updated 1 year(s) ago by Pramit Singh
0 comments, 306 views

This paper explores how consumers react towards price differentiation between on-net and off-net...
Category: Marketing » Consumer Psychology
created 1 year(s) ago - updated 1 year(s) ago by Arthi Shefali
0 comments, 910 views
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