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Category: Case Study » Cases in Marketing
created 3 week(s) ago - updated 3 week(s) ago by Raj Verma
0 comments, 147 views

This study investigates the brand choice behaviour of Indian consumers for toothpaste. Data has...
Category: Case Study » Cases in Marketing
created 2 month(s) ago - updated 2 month(s) ago by Raj Verma
0 comments, 107 views

The paper presents the findings from an international survey of public policies and strategic...
Category: Case Study » Cases in Marketing
created 2 month(s) ago - updated 2 month(s) ago by Raj Verma
0 comments, 100 views

Marketing plays a very important role in fulfilling consumers' needs, besides achieving...
Category: Case Study » Cases in Marketing
created 4 month(s) ago - updated 4 month(s) ago by Reena Dapat
0 comments, 101 views

The growth in social media has overwhelmed many marketers. Things are moving so fast that many...
Category: Case Study » Cases in Marketing
created 4 month(s) ago - updated 4 month(s) ago by Vinod Gupta
0 comments, 134 views

This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of...
Category: Case Study » Cases in Marketing
created 4 month(s) ago - updated 4 month(s) ago by Rajdeep Phukan
0 comments, 139 views
Category: Case Study » Cases in Marketing
created 4 month(s) ago - updated 4 month(s) ago by Jagruti Shah
0 comments, 305 views

The environmental effects of transportation has become a topic of increasing importance around...
Category: Case Study » Cases in Marketing
created 4 month(s) ago - updated 4 month(s) ago by Ritesh Maratha
0 comments, 61 views

This paper offers a critique of conventional approaches to so-called ‘reputation management’:...
Category: Case Study » Cases in Marketing
created 4 month(s) ago - updated 4 month(s) ago by Kundan Shah
0 comments, 298 views

Social media is a phenomenon that has become an important aspect in marketing mix and...
Category: Case Study » Cases in Marketing
created 4 month(s) ago - updated 4 month(s) ago by Nitya Ramuji
0 comments, 113 views

This research focuses on a cross-cultural comparison of relationship marketing strategies. In...
« Next  |   viewing results 1-10 of 166   |  Next »
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