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Category: Marketing » Brand Management
created 2 month(s) ago - updated 2 month(s) ago by Rajesh Nimbunkar
0 comments, 109 views

In a conference room at the global headquarters of Levi Strauss & Company in San...
Category: Marketing » Brand Management
created 2 month(s) ago - updated 2 month(s) ago by Ayesha Shaikh
0 comments, 56 views

Introduction KFC operates in 74 countries and territories throughout the world. It was founded...
Category: Marketing » Brand Management
created 3 month(s) ago - updated 3 month(s) ago by Ayesha Shaikh
0 comments, 104 views

The Coca-Cola Company (TCCC) is a leading manufacturer, distributor and marketer of non-alcoholic...
Category: Marketing » Brand Management
created 4 month(s) ago - updated 4 month(s) ago by Preety Shah
0 comments, 160 views

The complexity of developing and successfully launching a global sport product can be...
Category: Marketing » Brand Management
created 4 month(s) ago - updated 4 month(s) ago by Jagruti Shah
0 comments, 131 views

In 2004, Red Bull found itself at a crossroad, challenged with defending its 70% worldwide market...
Category: Marketing » Brand Management
created 8 month(s) ago - updated 8 month(s) ago by Ritesh Maratha
0 comments, 182 views

Sales of a brand are determined by measures such as how many customers buy the brand, how often,...
Category: Marketing » Brand Management
created 9 month(s) ago - updated 9 month(s) ago by Vivek Varule
0 comments, 221 views

this project is related on Cartoon branding
Category: Marketing » Brand Management
created 9 month(s) ago - updated 9 month(s) ago by Vinod Gupta
0 comments, 249 views

Building and maintaining brand loyalty has been a central theme of marketing theory and practice...
Category: Marketing » Brand Management
created 9 month(s) ago - updated 9 month(s) ago by Vinod Gupta
0 comments, 175 views

Over the past thirty years brand loyalty has been debated by academics with the core issue being...
Category: Marketing » Brand Management
created 9 month(s) ago - updated 9 month(s) ago by Vinod Gupta
0 comments, 167 views

This study contributes to the literature in two ways. First, it examines the factors which...
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