Category:Marketing »
Brand Management
created 3 month(s) ago - updated 3 month(s) ago by Ritesh Maratha 0 comments, 100 views Sales of a brand are determined by measures such as how many customers buy the brand, how often,...
Category:Marketing »
Brand Management
created 4 month(s) ago - updated 4 month(s) ago by Vivek Varule 0 comments, 137 views this project is related on Cartoon branding
Category:Marketing »
Brand Management
created 4 month(s) ago - updated 4 month(s) ago by Vinod Gupta 0 comments, 120 views Building and maintaining brand loyalty has been a central theme of marketing theory and practice...
Category:Marketing »
Brand Management
created 4 month(s) ago - updated 4 month(s) ago by Vinod Gupta 0 comments, 77 views Over the past thirty years brand loyalty has been debated by academics with the core issue being...
Category:Marketing »
Brand Management
created 4 month(s) ago - updated 4 month(s) ago by Vinod Gupta 0 comments, 76 views This study contributes to the literature in two ways. First, it examines the factors which...
Category:Marketing »
Brand Management
created 4 month(s) ago - updated 4 month(s) ago by Vinod Gupta 0 comments, 83 views Marketing specialists widely accept that brand loyalty, as core component of brand equity, can...
Category:Marketing »
Brand Management
created 5 month(s) ago - updated 5 month(s) ago by Kirti Soni 0 comments, 72 views Market segmentation is the roadmap towards the definition of target markets—defined as those...
Category:Marketing »
Brand Management
created 5 month(s) ago - updated 5 month(s) ago by Kundan Shah 0 comments, 144 views Brand positioning refers to “target consumer’s” reason to buy brand in preferences to...
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