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Category: Marketing » Integrated Marketing Communication
created 7 hour(s) ago - updated 7 hour(s) ago by Nitya Ramuji
0 comments, 15 views
Category: Marketing » Integrated Marketing Communication
created 7 hour(s) ago - updated 7 hour(s) ago by Kundan Shah
0 comments, 13 views

Using as a starting-point the model of integrated marketing communication (IMC), which is based...
Category: Marketing » Integrated Marketing Communication
created 7 hour(s) ago - updated 7 hour(s) ago by Kundan Shah
0 comments, 14 views

There is a variety of communication tools. One of the most popular and effective is actually...
Category: Marketing » Integrated Marketing Communication
created 8 hour(s) ago - updated 8 hour(s) ago by Nitya Ramuji
0 comments, 4 views

Illustrating and defining the four stages of integrated marketing clearly shows that integrated...
Category: Marketing » Integrated Marketing Communication
created 8 hour(s) ago - updated 8 hour(s) ago by Kundan Shah
0 comments, 15 views
Category: Marketing » Integrated Marketing Communication
created 8 hour(s) ago - updated 8 hour(s) ago by Nitya Ramuji
0 comments, 5 views

Integrated marketing communication (IMC) is being practicedworldwide at very large scale. The...
Category: Marketing » Integrated Marketing Communication
created 8 hour(s) ago - updated 8 hour(s) ago by Nitya Ramuji
0 comments, 13 views

The purpose of this paper is to study the objectives, tools and media appropriate for each...
Category: Marketing » Integrated Marketing Communication
created 8 hour(s) ago - updated 8 hour(s) ago by Kundan Shah
0 comments, 7 views

The purpose of this paper is to study the objectives, tools and media appropriate for each...
Category: Marketing » Integrated Marketing Communication
created 8 hour(s) ago - updated 8 hour(s) ago by Nitya Ramuji
0 comments, 17 views

This dissertation aims to examine the theoretical and empirical foundations of the mobile...
Category: Marketing » Integrated Marketing Communication
created 8 hour(s) ago - updated 8 hour(s) ago by Kundan Shah
0 comments, 5 views

This is not for purposes of self-aggrandisement but for purely practical reasons. In truth, the...
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