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Consumer Attitude toward Advertising

This is a research report on Consumer Attitude toward Advertising uploaded by Kundan Shah in category: All Documents »  Marketing »  Consumer Behaviour section of our research repository.
1407 views, 0 comments, Last Update: Jul 25, 2013.
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Tags: Consumers , Consumer Attitude
Description:
Consumers are individuals with likes and dislikes. When the preponderance of people in a particular group feel one way or another about a product, service, entity, person, place or thing, it is said to be a generalized consumer attitude that could affect the marketing of that person, product or entity in positive or negative ways.



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