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A Needle in a hay stack

Kartik Raichura | Monday 22 March 2010 ( 0 Comment)
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Things are looking great at mp, the stats have kind of skyrocketed but not exactly to the exponential rate I expected it to be.

 

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Alexa traffic rank for managementparadise.com:

                   Traffic Rank Change

Yesterday 12,916 -6,429 Change in Traffic Rank over the trailing 1d period

7 day 18,287 -1,919 Change in Traffic Rank over the trailing 1w period

1 month 20,607 -1,254 Change in Traffic Rank over the trailing 1m period

3 month 22,039 +852 Change in Traffic Rank over the trailing 3m period

 

 

So I kept hunting for the possible reasons and out of numerous permutations combinations, one thing that came out prominently was that members are unable to login to mp. 

When the old members transition from their old profiles to the new ones, a new welcome message is shot to them which consists their login info. The thing about the new system is that you have to login through the email id that you provided and not through the username that you have been using consistently for years now.

The insight is that members do not read predictable welcome emails sent to them and that is one of the reasons for not seeing the exponential factor in place.

A good sign is that people are updating their profiles with their qualifications, education information etc. Communities have kind of picked up with members creating groups like their college groups and area of interests. Interactivity in those communities though is almost zilch as of now and the assumption is eventually a lot of these will be super active. 

A lot of things also need to be done on user navigability and interface such that everything is intuitive, easy and fun for our audience.

Coming back to the point, our insights are based on statistics and user data though feedback is always most welcomed from the real user. So drop in a comment. We'd love to hear your experience.

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