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Measurement of the Strategic Performance of Hospitality in the Kingdom of Saudi Arabia

This is a research report on Measurement of the Strategic Performance of Hospitality in the Kingdom of Saudi Arabia uploaded by Jasmine Pvk in category: All Documents »  International Relations »  Globalization section of our research repository.
487 views, 0 comments, Last Update: Feb 9, 2016.
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Tags: strategic management , Performance Measurement , balanced scorecard
Description:
Measurement of the Strategic Performance.The respondents in this study were a group of Marketing
managers working in the Hospitality Sector (Experiences in number of years ) of Madina, Saudi Arabia
Hospitality. It has been observed trough literature and a limited Marketing Managers' survey that only
financial perspective measures are used with objectives. Balanced Score Card (BSC) enables to measure
objectives across four perspectives: (1) the financial perspective, (2) the customer perspective, (3) the
internal business process perspective, and (4) the learning and growth perspective



 

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