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PICTURES AND THE BOTTOM LINE THE TELEVISION EPISTEMOLOGY OF U S ANNUAL REPORTS

This is a research report on PICTURES AND THE BOTTOM LINE THE TELEVISION EPISTEMOLOGY OF U S ANNUAL REPORTS uploaded by Jasmine Pvk in category: All Documents »  Mass Media and Communication »  Mass Communication section of our research repository.
523 views, 0 comments, Last Update: Feb 7, 2016.
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Tags: accounts , satire , truth , Visual design , rhetoric
Description:
In this analysis, we argue that the &king visual design that has characterized U.S. annual reports since
the 1960s lncludii brilliant color pictures, gloss, and novelty formats, is a manifestation of tbe television
epistemology that informs wide ranges of contemporary public discoursc in America. Correspondingly,
we contend that visual design ln US. annual reports constitutes a form of rhetoric asserting the “truth
claims” of the reports. Such truth clahns relate not only to the values expounded in the text or projected
in the pictures, but to those residing in the accounts themselves.



 

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