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Media legitimacy and corporate environmental communication

This is a research report on Media legitimacy and corporate environmental communication uploaded by Jasmine Pvk in category: All Documents »  Mass Media and Communication »  Effective Communication section of our research repository.
1037 views, 0 comments, Last Update: Feb 4, 2016.
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Tags: Media exposure , Univariate , Selection bias
Description:
Using a direct measure of environmental legitimacy, we explore the impact of annual report environmental disclosures
and environmental press releases as legitimation tools. The sample comprises North American firms (Canada and
the United States). The results obtained show that environmental legitimacy is significantly and positively affected by
the quality of the economic-based segments of annual report environmental disclosures and by reactive environmental
press releases, but not by proactive press releases



 

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