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A study of a service brand process in a cruise context

This is a research report on A study of a service brand process in a cruise context uploaded by Jasmine Pvk in category: All Documents »  Business Environment »  Sectorial Analysis section of our research repository.
367 views, 0 comments, Last Update: Feb 1, 2016.
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Tags: Qualitative Research , Service Brand , Case study research , Hurtigruten , Norwegian coastal voyage , Service brand process
Description:
The purpose of the paper is to examine the service branding process of the historic tourist
attraction, the Norwegian Coastal Voyage (Hurtigruten).



 

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