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Overseas rights

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Sunanda K. Chavan
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Overseas rights - September 3rd, 2010

Overseas rights include overseas theatrical rights as well as overseas video and television rights, which are presently sold by film producers as a package to overseas distributors.

The last few years have seen Indian movies gain immense popularity in the overseas market. As a result, the overseas market has become very lucrative with big banner films realising approximately 25-30% of the total proceeds. Indian film exports (excluding animation services) increased by 17% from Rs.4.5 billion in 2000 to Rs.5.25 billion in 2001.

While the major export destinations continue to be USA, Canada and UK, countries such as Japan, South Africa, Mauritius, Australia, New Zealand and Middle East are fast becoming important export markets for Indian films.
It is because of the sale of combined rights (theatrical and others) that the overseas price of a film has gone up considerably.

The exporters pay this high price because they get substantial money from satellite companies like B4U, Sony, Zee and Star TV, which are vying with each other in acquiring Indian films for showing on their channels. Today, if the exporter is incurring losses in the theatrical circuit, he is making it good by selling a film to these channels at a high price.
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