<h2>5 Amazing Marketing Strategy of Bajrangi Bhaijaan</h2>

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Bajrangi Bhaijaan is the biggest blockbuster of Bollywood with ginormous box office collection of Rs 272.25 Crore in the country itself. Well, first the credit goes to the man with big heart Salman Khan and his immense fanatic base, second the way he has promoted his film is impeccable. Marketing of a film is very crucial and important especially if it involves loads of money like Bajrangi Bhaijaan. Salman Khan as compare to Shahrukh khan do not like being indulge in marketing strategy but when the film is produce under his banner then he has to take extra strenuous effort to market his film. Here is the list of 5 amazing Marketing Strategy used by Salman Khan to promote his film Bajrangi Bhaijaan.

1) Impeccable use of social media

The blooming growth of social media has created immense platform for the people to share their thoughts with world, similarly if you have to promote your film at mass level social media is the perfect platform. Salman Khan has gauged the importance of social media and unveiled swashbuckling teaser of Bajrangi Bhaijaan, the outcome was overwhelming.

2) Perfect Press Conference

Press conference is the core of spreading news to media personalities so that it reaches to the audience by the authentic means of communication. Bajrangi Bhaijaan has organized numerous press conferences providing all the USP of the film and its just excited fans to watch the film and they can't wait any longer.

3) Effective Use of Public Relation

We all agree that Salman is a man with big heart and we all love the way he portray himself but the credit also goes to Salman Khan’s PR agency. PR basically work to enhance the image of the brand and building image like Salman is exceptional and commendable. Salman is famous for his image and image is created by PR.

4) Promoting on various Channels

There are myriads of channels and promoting in every channel with having different set of audience and users. In this competitive world it becomes necessary to visit all channels and promote their film so as to cover wide audience from all corners of world. Salman visited all popular TV shows to promote his film.

5) Reinforcement Everywhere

This is the absconding and highly informative part of Marketing. Reinforcement is basically hammering with words consistently to induce consumer. Salman Khan has used the entire medium effectively and bombarded from all angles at a particular set timing leading to reinforcement. Popping message of Bajrangi Bhaijaan everywhere which means that they have covered all the aspect of Marketing and now it’s time to observe your hardwork fructifies.

But personally Salman do not love promoting his films and according to him earlier it was easy to promote films. Earlier it was very simple with just All India Radio (AIR) and Doordarshan. It used to take just one hour to promote a film. But now there are so many channels and newspapers that if we miss one, they start doing negative stories. So, we basically try and go everywhere to spread awareness about the film and its storyline," Salman told reporters here.
 
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