To a large extent, the success of an ad agency depends upon the creative department responsible for the creation and execution of the dvertisements. The creative specialists are known as copywriters.
They are the ones who conceive ideas for the ads and write the headlines, subheads and the...
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advertising strategy
blue diamond
brand of almonds
cultural differences
degree of modification
different cultures
educational messages
exotic new almond
foolproof operation
function of product
global advertising
launched its campaign
local situations
local tastes
pattern advertising
primary function
psychological attributes
significant difference
standardized basic
state of art
televisionads
think globally
value or benefit
The role of local flavor and its benefits
Advertisers have to realize that different cultures often seek the same value or benefit from the primary function of a product.
Eg: a car to taking you from A to B, a camera to take picture or a wristwatch to tell time.
But what is important is...
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advertising strategy
blue diamond
brand of almonds
cultural differences
degree of modification
different cultures
educational messages
exotic new almond
foolproof operation
function of product
global advertising
launched its campaign
local situations
local tastes
pattern advertising
primary function
psychological attributes
significant difference
standardized basic
state of art
televisionads
think globally
value or benefit
So here is the importance of the topic that I have been handed i.e. “NEED OF ASSIMILATING UNIVERSAL IDEAS IN LOCAL FLAVOR”
As it says in the above line and in the examples explained above it is very necessary for an advertiser to understand the requirements, conditions, literacy rate and above...
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advertising strategy
blue diamond
brand of almonds
cultural differences
degree of modification
different cultures
educational messages
exotic new almond
foolproof operation
function of product
global advertising
launched its campaign
local situations
local tastes
pattern advertising
primary function
psychological attributes
significant difference
standardized basic
state of art
televisionads
think globally
value or benefit
Need for assimilation of universal ideas with local flavors
Culture refers to the beliefs and practices and the objects through which they are organized that are widely shared amongst the population. Advertisement and culture
go hand in hand.
In advertisement it is very important, the way...
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advertising strategy
blue diamond
brand of almonds
cultural differences
degree of modification
different cultures
educational messages
exotic new almond
foolproof operation
function of product
global advertising
launched its campaign
local situations
local tastes
pattern advertising
primary function
psychological attributes
significant difference
standardized basic
state of art
televisionads
think globally
value or benefit
Cross cultural psychological segmentation
Cross-cultural advertising is a responsible effort to borrow those cultural ways seen as helpful for the better solution to a society’s particular problem. It
Cross-cultural advertising is a responsible effort to borrow those cultural ways seen as...
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blue diamond
brand of almonds
cultural differences
degree of modification
different cultures
educational messages
exotic new almond
foolproof operation
function of product
global advertising
launched its campaign
local situations
local tastes
pattern advertising
primary function
psychological attributes
significant difference
standardized basic
state of art
televisionads
think globally
value or benefit
Commercialization of culture
Commercialization, as a process can be defined as introducing a new product in the market which has previously been protested. Commercialization is the actual
launch of the new product which is the final stage of the new product development process...
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blue diamond
brand of almonds
cultural differences
degree of modification
different cultures
educational messages
exotic new almond
foolproof operation
function of product
global advertising
launched its campaign
local situations
local tastes
pattern advertising
primary function
psychological attributes
significant difference
standardized basic
state of art
televisionads
think globally
value or benefit
Impact of Globalization on Indian Culture
The economic boom that is being experienced in India is largely attributed to the globalization and liberalization of the Indian economy. The era prior to the 1990s was quite averse to the concept of an open market policy and the Indian markets were...
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exotic new almond
foolproof operation
function of product
global advertising
launched its campaign
local situations
local tastes
pattern advertising
primary function
psychological attributes
significant difference
standardized basic
state of art
televisionads
think globally
value or benefit
ndia is 4th largest market in asia after china, japan and south korea. Indian telecom network is 8th largest in the world and 2nd largest among emerging ecomomies. Contribution of telecom sector in terms of revenue is 2.1 % of GDP as compared to 2.8% in developed economies.
Reforms in telecom...
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blue diamond
brand of almonds
cultural differences
degree of modification
different cultures
educational messages
exotic new almond
foolproof operation
function of product
global advertising
launched its campaign
local situations
local tastes
pattern advertising
primary function
psychological attributes
significant difference
standardized basic
state of art
televisionads
think globally
value or benefit
act locally
additional utility
advertising strategy
blue diamond
brand of almonds
cultural differences
cultural studies
degree of modification
different cultures
exotic new almond
foolproof operation
function of product
global advertising
launched its campaign
local situations
local tastes
pattern advertising
primary function
psychological attributes
significant difference
standardized basic
state of art
televisionads
think globally
value or benefit
this is a critical appreciation of a poem by Wilt Whitman. It includes all the formal aspects of the poem ' o captain my captain'.... i hope its useful to all the mass media students like me ....
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psychological attributes
significant difference
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televisionads
think globally
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Creative Writing Assignment:
19th Century Poems
Topics Covered:
(1) Background of the 19th Century
(2) Romanticism in 19th Century
(3) Rudyard Kipling
(4) John Keats
(5) William Wordsworth
The 19th century began on January 1, 1801 and ended on December 31...
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blue diamond
brand of almonds
cultural differences
degree of modification
different cultures
educational messages
exotic new almond
foolproof operation
function of product
global advertising
launched its campaign
local situations
local tastes
pattern advertising
primary function
psychological attributes
significant difference
standardized basic
state of art
televisionads
think globally
value or benefit